Influence of Digital Advertising on Consumer Behaviour in the Food and Beverage sector / (Record no. 12893)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00648nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20250707121316.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250707b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | R 659.1 |
| Book Number | BAS(INF) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Basu, Jayosnata |
| 245 ## - TITLE STATEMENT | |
| Title | Influence of Digital Advertising on Consumer Behaviour in the Food and Beverage sector / |
| Statement of responsibility | Jayosnata Basu ; guided by Dr. Harish Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kolkata : |
| Name of publisher, distributor, etc | St. Xavier's University, |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 47p.; |
| 502 ## - Desertasion Note | |
| Desertasion Note | Reg. No.XK01-1112-0077-22 |
| Degree | B.A. |
| Name of the Department | Mass Communication |
| Year Of Degree | 2022-25 |
| 650 ## - Subject | |
| Subject | Advertising |
| 700 ## - Added Entry Personal Name | |
| Relator Code | guide |
| Added Entry Personal Name | Kumar, Harish |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Project/Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
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| Dewey Decimal Classification | Restricted Access | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 07/07/2025 | Jayosnata Basu | S.X.U.K | R 659.1 BAS(INF) | UCPD699 | 07/07/2025 | 699 | 07/07/2025 | Project/Dissertation |