Advertising & IMC (Record no. 13210)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664nam a2200205 4500 |
| 005 - DATE & TIME | |
| control field | 20250820094954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250820b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789390394937 |
| Price | 1040 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 ADV.Ed11 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & IMC |
| Sub Title | : Principles & practice |
| Statement of responsibility | Sandra Moriarty; Nancy Mitchell; Charles Wood & William Wells |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 664 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | Includes index, end notes & glossary |
| 650 ## - Subject | |
| Subject | ADVERTISING |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Moriarty, Sandra |
| -- | Mitchell, Nancy |
| -- | Wood, Charles |
| -- | Wells, William |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MA - Mass Communication |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/20/2025 | K.M | 1040.00 | 659.1 ADV.Ed11 | C12876 | 08/20/2025 | 12876 | 08/20/2025 | MA - Mass Communication | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/20/2025 | K.M | 1040.00 | 659.1 ADV.Ed11.C1 | C12877 | 08/20/2025 | 12877 | 08/20/2025 | MA - Mass Communication | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/20/2025 | K.M | 1040.00 | 659.1 ADV.Ed11.C2 | C12878 | 08/20/2025 | 12878 | 08/20/2025 | MA - Mass Communication | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/20/2025 | K.M | 1040.00 | 2 | 659.1 ADV.Ed11.C3 | C12879 | 03/06/2026 | 12879 | 08/20/2025 | MA - Mass Communication | 02/05/2026 | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/20/2025 | K.M | 1040.00 | 659.1 ADV.Ed11.C4 | C12880 | 08/20/2025 | 12880 | 08/20/2025 | MA - Mass Communication |