St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

Media analytics (Record no. 13701)

MARC details
000 -LEADER
fixed length control field 00678nam a22002177a 4500
005 - DATE & TIME
control field 20251110100541.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251107b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781138581050
Price 6952.00
040 ## - CATALOGING SOURCE
Original cataloging agency S.X.U.K
041 ## - Language
Language English
082 00 - DDC NUMBER
Classification number 302.23
Book Number HOL(MED)
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hollifield, C. Ann,
245 10 - TITLE STATEMENT
Title Media analytics
Sub Title : understanding media, audiences, and consumers in the 21st century
Statement of responsibility C. Ann Hollifield and Amy Jo Coffey.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York:
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2022.
300 ## - PHYSICAL DESCRIPTION
Pages xxi, 416 p.
Dimension 23 cm.
500 ## - GENERAL NOTE
General note Includes glossary and index
650 #0 - Subject
Subject MASS MEDIA
650 #0 - Subject
Subject DATA MINING
700 1# - Added Entry Personal Name
Added Entry Personal Name Coffey, Amy Jo
Relator Code auth.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Phd MassCommunication
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Copy Number Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Reference SXU PhD Library SXU PhD Library Reference Section 11/07/2025 Bindings 6952.00 S.X.U.K   R 302.23 HOL(MED) 670 11/07/2025 1 11/07/2025 Reference Phd MassCommunication
St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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