Digital and social media marketing (Record no. 13807)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00901cam a22002898i 4500 |
| 005 - DATE & TIME | |
| control field | 20251118161105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240412s2024 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2024015951 |
| 020 ## - ISBN | |
| International Standard Book Number | 9781032437590 |
| Price | 4706.42 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 00 - DDC NUMBER | |
| Classification number | R 658.872 DIG.Ed3 |
| 245 00 - TITLE STATEMENT | |
| Title | Digital and social media marketing |
| Sub Title | : a results-driven approach |
| Statement of responsibility | edited by Aleksej Heinze, Gordon Fletcher, Alex Fenton and Ana Cruz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Park square |
| -- | Milton park |
| -- | Abingdon |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | c2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 362p. |
| Other Details | P.B. |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 650 #0 - Subject | |
| Subject | Internet marketing. |
| 650 #0 - Subject | |
| Subject | Internet advertising. |
| 650 #0 - Subject | |
| Subject | Electronic commerce. |
| 650 #0 - Subject | |
| Subject | Social media. |
| 700 1# - Added Entry Personal Name | |
| Added Entry Personal Name | Heinze, Aleksej, |
| Relator Code | ed. |
| 700 1# - Added Entry Personal Name | |
| Added Entry Personal Name | Fletcher, Gordon, |
| Relator Code | ed. |
| 700 1# - Added Entry Personal Name | |
| Added Entry Personal Name | Fenton, Alex, |
| Relator Code | ed. |
| 700 1# - Added Entry Personal Name | |
| Added Entry Personal Name | Cruz, Ana, |
| Relator Code | ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Mass Communication Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 11/18/2025 | Bharat | 4706.42 | S.X.U.K | R 658.872 DIG.Ed3 | UC13272 | 11/18/2025 | 13272 | 11/18/2025 | Mass Communication Reference |