Advertising, Brands and Consumer Behaviour (Record no. 13904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00658nam a22002297a 4500 |
| 005 - DATE & TIME | |
| control field | 20251127164911.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251127b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788119896240 |
| Price | 530.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8342 |
| Book Number | KUM(ADV) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, Brands and Consumer Behaviour |
| Sub Title | : The Indian Context |
| Statement of responsibility | by S. Ramesh Kumar, Anup Krishnamurhty |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearsn |
| Date of publication, distribution, etc | c2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | v.p. |
| Dimension | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - Subject | |
| Subject | PHD |
| 650 ## - Subject | |
| Subject | MANAGEMENT |
| 650 ## - Subject | |
| Subject | CONSUMER BEHAVIOR |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Krishnamurthy, Anup |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | PHD Management |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | SXU PhD Library | SXU PhD Library | Reference Section | 11/27/2025 | Any Book Supply | 530.00 | S.X.U.K | R 658.8342 KUM(ADV) | 700 | 11/27/2025 | 1 | 11/27/2025 | Reference PhD Management | ||||
| Dewey Decimal Classification | SXU PhD Library | SXU PhD Library | Lending Section | 11/27/2025 | Any Book Supply | 530.00 | S.X.U.K | 658.8342 KUM(ADV) | 701 | 11/27/2025 | 2 | 11/27/2025 | PHD Management | ||||||
| Dewey Decimal Classification | SXU PhD Library | SXU PhD Library | Lending Section | 11/27/2025 | Any Book Supply | 530.00 | S.X.U.K | 658.8342 KUM(ADV).C1 | 702 | 11/27/2025 | 3 | 11/27/2025 | PHD Management |