Marketing Management (Record no. 13910)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00778nam a22002657a 4500 |
| 005 - DATE & TIME | |
| control field | 20251128102824.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251128b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789367138199 |
| Price | 1180.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | KOT(MAR)Ed17 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Statement of responsibility | by Philip Kotler ...[et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | U.P. |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | c2026 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxii, 649 p. : col. ill. |
| Other Details | P.B |
| Dimension | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - Subject | |
| Subject | MANAGEMENT |
| 650 ## - Subject | |
| Subject | MARKETING |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Keller, Kevin Lane |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Chernev, Alexander |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Sheth, Jagdish N. |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Shainesh, G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 11/28/2025 | Trio | 1180.00 | R 658.8 KOT(MAR)Ed17 | UM5560 | 11/28/2025 | 5560 | 11/28/2025 | MBA Referance | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/28/2025 | Trio | 1180.00 | 1 | 658.8 KOT(MAR)Ed17 | M5561 | 01/30/2026 | 5561 | 11/28/2025 | MBA - Masters on Business Administration | 01/15/2026 | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/28/2025 | Trio | 1180.00 | 1 | 658.8 KOT(MAR)Ed17.C1 | M5562 | 02/12/2026 | 5562 | 11/28/2025 | MBA - Masters on Business Administration | 02/10/2026 |