Consumer behavior (Record no. 14196)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00654nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20260121151251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260121b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789355321503 |
| Price | 1040.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | R 658.342 CON.Ed14 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| Sub Title | : bulding marketing strategy |
| Statement of responsibility | David L Mothersbaugh; Del I Hawjings, Susan Bardi Kleiser, Amit Mookerjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | McGraw Hill |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 753p. |
| Other Details | P.B. |
| 650 ## - Subject | |
| Subject | consumer behavior |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Mothersbaugh, David L. |
| -- | Hawkins, Del I |
| -- | Kleiser, Susan Bardi |
| -- | Mookherjee, Amit |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | COMMERCE Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 01/21/2026 | K.M. Enterprise | 1040.00 | S.X.U.K | R 658.342 CON.Ed14 | UL13763 | 01/21/2026 | 13763 | 01/21/2026 | COMMERCE Reference | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/21/2026 | K.M. Enterprise | 1040.00 | S.X.U.K | 658.342 CON.Ed14 | L13764 | 01/21/2026 | 13764 | 01/21/2026 | Commerce Books | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/21/2026 | K.M. Enterprise | 1040.00 | S.X.U.K | 658.342 CON.Ed14.C1 | L13765 | 01/21/2026 | 13765 | 01/21/2026 | Commerce Books |