AI and effectiveness of digital advertisng ecosystem (Record no. 14515)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00616nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20260310134724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260310b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789334374964 |
| Price | 875.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | R 659.144 AI |
| 245 ## - TITLE STATEMENT | |
| Title | AI and effectiveness of digital advertisng ecosystem |
| Statement of responsibility | edited by Manali Bhattacharya, Sayak Pal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kolkata |
| Name of publisher, distributor, etc | Ananda |
| Date of publication, distribution, etc | c2026 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 222p. |
| Other Details | P.B. |
| 500 ## - GENERAL NOTE | |
| General note | includes reference |
| 650 ## - Subject | |
| Subject | Internet Advertising / Digital Advertising |
| -- | Ecosystems |
| 700 ## - Added Entry Personal Name | |
| Relator Code | ed. |
| Added Entry Personal Name | Bhattacharya, Manali |
| -- | Pal, Sayak |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Mass Communication Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 03/10/2026 | gifted by Manali Bhattacharya | 875.00 | S.X.U.K | R 659.144 AI | UCG14011 | 03/10/2026 | 14011 | 03/10/2026 | Mass Communication Reference | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/10/2026 | gifted by Manali Bhattacharya | 875.00 | S.X.U.K | 659.144 AI | CG14012 | 03/10/2026 | 14012 | 03/10/2026 | MA - Mass Communication |