Fundamentals of modern marketing (Record no. 1617)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00592nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20170915122913.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170915b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 0-87692-158-6 |
| Price | 25 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 CUN(FUN)Ed3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cundiff, Edward W. |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of modern marketing |
| Statement of responsibility | Edward W.Cundiff; Richard R. Still |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice-Hall of India |
| Date of publication, distribution, etc | 1980 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 462 |
| Other Details | PB |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - Subject | |
| Subject | MARKETING |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Still, Richard R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Commerce Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/01/2017 | S.X.U.K | 25.00 | 658.8 CUN(FUN)Ed3 | L2355 | 09/15/2017 | 1766 | 09/15/2017 | Commerce Books |