Marketing Accountability (Record no. 2040)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20180303160050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180303b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780749453862 |
| Price | 995 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 MCD(MAR) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Accountability |
| Sub Title | : how to measure marketing effectiveness |
| Statement of responsibility | Malcolm McDonald; Peter Mouncey |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Great Britain |
| Name of publisher, distributor, etc | Kogan Page Limited |
| Date of publication, distribution, etc | c2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 293 |
| Other Details | H.B |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - Subject | |
| Subject | MARKETING MANAGEMENT |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Mouncey, Peter |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/03/2018 | S.X.U.K | 995.00 | S.X.U.K | 658.8 MCD(MAR)C2 | M262 | 03/03/2018 | 457;C2 | 03/03/2018 | MBA - Masters on Business Administration | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/03/2018 | S.X.U.K | 995.00 | S.X.U.K | 658.8 MCD(MAR)C1 | M261 | 03/03/2018 | 458;C1 | 03/03/2018 | MBA - Masters on Business Administration | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/03/2018 | S.X.U.K | 995.00 | S.X.U.K | 658.8 MCD(MAR) | M260 | 03/03/2018 | 455 | 03/03/2018 | MBA - Masters on Business Administration |