Creating powerful brands (Record no. 2085)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00598nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20180304151818.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180304b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 978-1-85617-849-5 |
| Price | 895.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827 CHE(CRE)Ed4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chernatony, Leslie de |
| 245 ## - TITLE STATEMENT | |
| Title | Creating powerful brands |
| Statement of responsibility | Leslie de Chernatony; Malcolm McDonald; Elaine Wallace |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | c2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 483p |
| Other Details | PB. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - Subject | |
| Subject | BRANDINGS |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Mcdonald, Malcolm |
| -- | Wallace, Elaine |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/02/2018 | S.X.U.K | 895.00 | 2 | 658.827 CHE(CRE)Ed4 | M358 | 02/06/2019 | 01/22/2019 | 419 | 03/04/2018 | MBA - Masters on Business Administration | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/02/2018 | S.X.U.K | 895.00 | 3 | 658.827 CHE(CRE)Ed4.C1 | M359 | 09/08/2022 | 08/25/2022 | 422;C1 | 03/04/2018 | MBA - Masters on Business Administration | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/02/2018 | S.X.U.K | 895.00 | 2 | 658.827 CHE(CRE)Ed4.C2 | M360 | 04/18/2022 | 04/04/2022 | 423;C2 | 03/04/2018 | MBA - Masters on Business Administration | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/02/2018 | S.X.U.K | 895.00 | 658.827 CHE(CRE)Ed4.C3 | M361 | 03/04/2018 | 421;C3 | 03/04/2018 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 04/21/2018 | S.X.U.K | 895.00 | 658.827 CHE(CRE)Ed4.C4 | M485 | 04/24/2018 | 613;C4 | 04/24/2018 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 04/21/2018 | S.X.U.K | 895.00 | 658.827 CHE(CRE)Ed4.C5 | M350 | 04/24/2018 | 611;C5 | 04/24/2018 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 04/21/2018 | S.X.U.K | 895.00 | 2 | 658.827 CHE(CRE)Ed4.C6 | M15 | 04/19/2022 | 04/04/2022 | 612;C6 | 04/24/2018 | MBA - Masters on Business Administration |