Marketing communication (Record no. 2098)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00596nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20180304155552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180304b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788175542884 |
| Price | 395.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.802 SIM(MAR)Ed4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P R |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communication |
| Sub Title | : an integrated approach |
| Statement of responsibility | P R Smith; Jonathan Taylor |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Kogan page pvt ltd |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 696p |
| Other Details | PB. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - Subject | |
| Subject | MARKETING |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Taylor Jonathan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/03/2018 | S.X.U.K | 395.00 | 3 | 658.802 SIM(MAR)Ed4 | M195 | 09/23/2024 | 06/25/2024 | 462 | 03/04/2018 | MBA - Masters on Business Administration | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/03/2018 | S.X.U.K | 395.00 | 658.802 SIM(MAR)Ed4.C1 | M196 | 03/04/2018 | 459;C1 | 03/04/2018 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/03/2018 | S.X.U.K | 395.00 | 1 | 658.802 SIM(MAR)Ed4.C2 | M197 | 03/04/2019 | 02/18/2019 | 460;C2 | 03/04/2018 | MBA - Masters on Business Administration |