Marketing management (Record no. 2176)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00545nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170718b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789339223304 |
| Price | 895 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | R 658.87 SAX(MAR)Ed5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saxena, Rajan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility | Rajan Saxena |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | McGraw Hill Education (India) Private Limited |
| Date of publication, distribution, etc | c2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 816 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography & index |
| 650 ## - Subject | |
| Subject | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 03/06/2018 | S.X.U.K | 895.00 | S.X.U.K | R 658.87 SAX(MAR)Ed5 | UC207 | 03/09/2018 | 2769 | 03/09/2018 | Mass Communication Reference |