Advertising and promotion (Record no. 2177)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00679nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20240724101653.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180303b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781259026850 |
| Price | 725.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 BEL(ADV)Ed9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Sub Title | : an integrated marketing communications perspective |
| Statement of responsibility | George E. Belch; Michael A. Belch; Keyoor Purani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | Mcgraw hill education |
| Date of publication, distribution, etc | c2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 1016p |
| Other Details | PB. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - Subject | |
| Subject | ADVERTISEMENT |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Belch, Michael A. |
| -- | Purani, Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MA - Mass Communication |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/06/2018 | S.X.U.K | 725.00 | S.X.U.K | 12 | 659.1 BEL(ADV)Ed12.C2 | C119 | 08/23/2024 | 08/12/2024 | 2777;C2 | 03/09/2018 | MA - Mass Communication | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/06/2018 | S.X.U.K | 725.00 | S.X.U.K | 21 | 659.1 BEL(ADV)Ed9.C1 | C118 | 01/24/2023 | 01/11/2023 | 2776;C1 | 03/09/2018 | MA - Mass Communication | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/06/2018 | S.X.U.K | 725.00 | S.X.U.K | 16 | 659.1 BEL(ADV)Ed9 | C117 | 04/30/2024 | 04/16/2024 | 2778 | 03/09/2018 | MA - Mass Communication | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/18/2019 | S.X.U.K | 745.00 | S.X.U.K | 19 | 659.1 BEL(ADV)Ed9.C3 | C171 | 05/11/2024 | 04/26/2024 | 4160;C3 | 01/18/2019 | MA - Mass Communication | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/18/2019 | S.X.U.K | 745.00 | S.X.U.K | 19 | 659.1 BEL(ADV)Ed9.C4 | C172 | 05/11/2024 | 04/26/2024 | 4159;C4 | 01/18/2019 | MA - Mass Communication | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/18/2019 | S.X.U.K | 745.00 | S.X.U.K | 11 | 659.1 BEL(ADV)Ed9.C5 | C173 | 05/11/2024 | 04/30/2024 | 4158;C3 | 01/18/2019 | MA - Mass Communication |