Strategic brand management (Record no. 2193)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00675nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20180314162014.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180314b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789332542204 |
| Price | 799.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827 KEL(STR)Ed4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Sub Title | : building, measuring, and managing brand equity |
| Statement of responsibility | Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 586p |
| Other Details | PB. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - Subject | |
| Subject | BRAND MANAGEMENT |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Parameswaran, Ambi M.G. |
| -- | Jacob, Isaac |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MA - Mass Communication |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/06/2018 | S.X.U.K | 17 | 658.827 KEL(STR)Ed4 | C126 | 10/04/2024 | 09/20/2024 | 2781 | 03/14/2018 | MA - Mass Communication | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/06/2018 | S.X.U.K | 10 | 658.827 KEL(STR)Ed4.C1 | C127 | 09/30/2024 | 09/18/2024 | 2780;C1 | 03/14/2018 | MA - Mass Communication | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/06/2018 | S.X.U.K | 15 | 658.827 KEL(STR)Ed4.C2 | C128 | 09/27/2024 | 09/18/2024 | 2779;C2 | 03/14/2018 | MA - Mass Communication | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/06/2018 | S.X.U.K | 17 | 658.827 KEL(STR)Ed4.C3 | C129 | 09/30/2024 | 09/18/2024 | 2783;C3 | 03/14/2018 | MA - Mass Communication |