Marketing management (Record no. 223)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00536nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20210623134836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170710b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789332557185 |
| Price | 899 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | R 658.8 KOT(MAR)Ed15 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility | Philip Kotler, Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | c2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 756p. |
| Other Details | PB |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Cost, normal purchase price | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type | Koha collection | Source of acquisition | Koha issues (times borrowed) | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 06/17/2017 | 899.00 | R 658.8 KOT(MAR)Ed15 | UL144 | 07/10/2017 | 88 | 07/10/2017 | COMMERCE Reference | ||||||||
| Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 06/16/2017 | 899.00 | R 658.8 KOT(MAR)Ed15.C1 | UL145 | 07/10/2017 | 43 | 07/10/2017 | COMMERCE Reference | ||||||||
| Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 04/05/2023 | 959.00 | R 658.8 KOT(MAR)Ed15.C2 | UL3239 | 04/05/2023 | 3239 | 04/05/2023 | COMMERCE Reference | Reference | Bharat | ||||||
| Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 04/05/2023 | 959.00 | R 658.8 KOT(MAR)Ed15.C3 | UL3237 | 04/05/2023 | 04/05/2023 | COMMERCE Reference | Reference | Bharat |