Modern marketing management (Record no. 277)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00526nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20170713152805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170713b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 81-85461-31-7 |
| Price | 95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 DAV(MOD)Ed7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davar, Rustom S. |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing management |
| Statement of responsibility | Rustom S. Davar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Universal Book Stall |
| Date of publication, distribution, etc | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 694p. |
| Other Details | PB |
| 650 ## - Subject | |
| Subject | MARKETING MANAGEMENT |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Cost, normal purchase price | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 07/12/2017 | 95.00 | R 658.8 DAV(MOD)Ed7 | UL253 | 07/13/2017 | 1126 | 07/13/2017 | COMMERCE Reference |