Advertising management / (Record no. 2905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638pam a2200241 a 4500 |
| 005 - DATE & TIME | |
| control field | 20190122161148.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 951011s1996 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 95025901 |
| 020 ## - ISBN | |
| International Standard Book Number | 9788177588507 |
| Price | 659.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 00 - DDC NUMBER | |
| Classification number | 659.1 BAT(ADV)Ed5 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility | Rajeev Batra, John G. Myers, David A. Aaker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 754 p |
| Other Details | PB. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - Subject | |
| Subject | ADVERTISING |
| 700 1# - Added Entry Personal Name | |
| Added Entry Personal Name | Myers, John G., |
| 700 1# - Added Entry Personal Name | |
| Added Entry Personal Name | Aaker, David A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MA - Mass Communication |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/21/2019 | S.X.U.K | 689.00 | S.X.U.K | 11 | 659.1 BAT(ADV)Ed5 | C174 | 01/03/2023 | 11/16/2022 | 4197 | 01/22/2019 | MA - Mass Communication | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/21/2019 | S.X.U.K | 689.00 | S.X.U.K | 4 | 659.1 BAT(ADV)Ed5.C1 | C175 | 03/03/2020 | 02/21/2020 | 4196;C1 | 01/22/2019 | MA - Mass Communication |