Marketing management (Record no. 447)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00499nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170719b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 1-25-902641-8 |
| Price | 795/- |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | R658.8 NAM(MAR)Ed5 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility | Ramaswamy Namakumari |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | McGraw Hill Education |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 788p. |
| 500 ## - GENERAL NOTE | |
| General note | Indian Context, Global Perspective |
| 650 ## - Subject | |
| Subject | MANAGEMENT - MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 06/17/2017 | R658.8 NAM(MAR)Ed5 | UL207 | 07/19/2017 | 89 | 07/19/2017 | COMMERCE Reference |