Marketing Management (Record no. 4651)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01185nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20190810110231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190810b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789351198253 |
| Price | 499 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 ANA(MAR)Ed2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anand, Vijay Prakash |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Sub Title | : An Indian perspective |
| Statement of responsibility | Vijay Prakash Anand |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Biztantra |
| -- | Wiley imprint |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxix; 522 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | Chapter 1: Overview of Marketing<br/><br/>Chapter 2: Market Oriented Strategic Planning<br/><br/>Chapter 3: Marketing Environment<br/><br/>Chapter 4: Marketing Research<br/><br/>Chapter 5: Consumer Markets<br/><br/>Chapter 6: Business Markets<br/><br/>Chapter 7: Segmentation, Targeting and Positioning<br/><br/>Chapter 8: Competition<br/><br/>Chapter 9: Brand<br/><br/>Chapter 10: Product<br/><br/>Chapter 11: Services Marketing<br/><br/>Chapter 12: Price<br/><br/>Chapter 13: Place<br/><br/>Chapter 14: Promotion-Integrated Marketing Communications<br/><br/>Chapter 15: Rural Marketing<br/><br/>Chapter 16: International Marketing<br/><br/>Chapter 17: Green Marketing<br/><br/>Marketing Insight References<br/><br/>Index <br/><br/> |
| 650 ## - Subject | |
| Subject | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/09/2019 | Bharat | 499.00 | S.X.U.K | 1 | 658.8 ANA(MAR)Ed2 | M745 | 01/15/2020 | 01/07/2020 | 962 | 08/10/2019 | MBA - Masters on Business Administration | |||||
| St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/09/2019 | Bharat | 499.00 | S.X.U.K | 6 | 658.8 ANA(MAR)Ed2.C1 | M746 | 03/18/2024 | 03/07/2024 | 961;C1 | 08/10/2019 | MBA - Masters on Business Administration | |||||
| St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/09/2019 | Bharat | 499.00 | S.X.U.K | 3 | 658.8 ANA(MAR)Ed2.C2 | M747 | 03/16/2024 | 03/05/2024 | 960;C2 | 08/10/2019 | MBA - Masters on Business Administration |