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Marketing Research (Record no. 4660)

MARC details
000 -LEADER
fixed length control field	08096nam a22001937a 4500
005 - DATE & TIME
control field	20200720123848.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190810b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - ISBN
International Standard Book Number	9788126577125
Price	929
040 ## - CATALOGING SOURCE
Original cataloging agency	S.X.U.K
041 ## - Language
Language	English
082 ## - DDC NUMBER
Classification number	R 658.83 MAR
245 ## - TITLE STATEMENT
Title	Marketing Research
Statement of responsibility	David A. Aaker; V. Kumar; Robert P. Leone; George S.Day
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Wiley India Pvt ltd.
Date of publication, distribution, etc	c2019
300 ## - PHYSICAL DESCRIPTION
Pages	xvii; 610
Other Details	P.B
500 ## - GENERAL NOTE
General note	Part I The Nature And Scope Of Marketing Research<br/><br/>Chapter 1 A Decision-Making Perspective on Marketing Intelligence<br/><br/>An Overview of Business Intelligence<br/><br/>Introduction to Marketing Intelligence<br/><br/>Marketing Research<br/><br/>Role of Marketing Research in Managerial Decision Making<br/><br/>Factors that Influence Marketing Research Decisions<br/><br/>Use of Marketing Research<br/><br/>Ethics in Marketing Research<br/><br/>The Respondent’s Ethics and Rights<br/><br/>International Marketing Research<br/><br/>Chapter 2 Marketing Research in Practice<br/><br/>Learning Objectives<br/><br/>Information Systems, Decision Support Systems, and Marketing Research<br/><br/>Marketing Decision Support Systems<br/><br/>Suppliers of Information<br/><br/>Criteria for Selecting External Suppliers<br/><br/>The International Marketing Research Industry<br/><br/>Career Opportunities in Marketing Research<br/><br/>Chapter 3 The Marketing Research Process<br/><br/>Overview of the Marketing Research Process<br/><br/>The Preliminary Stages of the Marketing Research Process<br/><br/>Planning a New HMO<br/><br/>The International Marketing Research Process<br/><br/>Chapter 4 Research Design and Implementation<br/><br/>Research Approach<br/><br/>Research Tactics and Implementation<br/><br/>Budgeting and Scheduling the Research Project<br/><br/>Research Proposal<br/><br/>Designing International Marketing Research<br/><br/>Issues in International Research Design<br/><br/>Ethical Considerations in Research<br/><br/>Cultural Considerations in International Marketing Research<br/><br/>Part II Data Collection<br/><br/>Section A: Secondary And Exploratory Research<br/><br/>Chapter 5 Secondary Sources of Marketing Data<br/><br/>Secondary Data<br/><br/>Uses of Secondary Data<br/><br/>Benefits of Secondary Data<br/><br/>Sources of Secondary Data for International Marketing Research<br/><br/>Problems Associated with Secondary Data in International Research<br/><br/>Applications of Secondary Data in International Research<br/><br/>Chapter 6 Standardized Sources of Marketing Data<br/><br/>Retail Store Audits<br/><br/>Consumer Purchase Panels<br/><br/>Scanner Services and Single-Source Systems<br/><br/>Media-Related Standardized Sources<br/><br/>Applications of Standardized Sources of Data<br/><br/>Chapter 7 Marketing Research on the Internet<br/><br/>Current Trends in Web Usage<br/><br/>WWW Information for Marketing Decisions<br/><br/>The Internet and Marketing Research Today<br/><br/>The Internet and Marketing Research Developments<br/><br/>Issues and Concerns<br/><br/>Chapter 8 Information Collection: Qualitative and Observational Methods<br/><br/>Need for Qualitative Research<br/><br/>Qualitative Research Methods<br/><br/>Observational Methods<br/><br/>Recent Applications of Qualitative and Observational Methods<br/><br/>Section B: Descriptive Research<br/><br/>Chapter 9 Information from Respondents: Issues in Data Collection<br/><br/>Information from Surveys<br/><br/>Sources of Survey Error<br/><br/>Methods of Data Collection<br/><br/>Factors Affecting the Choice of a Survey Method<br/><br/>Ethical Issues in Data Collection<br/><br/>Chapter 10 Information from Respondents: Survey Methods<br/><br/>Collecting Data<br/><br/>Surveys in the International Context<br/><br/>Chapter 11 Attitude Measurement<br/><br/>What are Attitudes?<br/><br/>The Concept of Measurement and Scaling<br/><br/>Types of Attitude Rating Scales<br/><br/>General Guidelines for Developing a Multiple-Item Scale<br/><br/>Interpreting Attitude Scales<br/><br/>Choosing an Attitudinal Scale<br/><br/>Accuracy of Attitude Measurements<br/><br/>Scales in Cross-National Research<br/><br/>Chapter 12 Designing the Questionnaire<br/><br/>Planning What to Measure<br/><br/>Formatting the Question<br/><br/>Question Wording: A Problem of Communication<br/><br/>Sequence and Layout Decisions<br/><br/>Questionnaire Design for International Research<br/><br/> <br/><br/>Section C: Casual Research<br/><br/>Chapter 13 Experimentation<br/><br/>Descriptive versus Experimental Research<br/><br/>What Constitutes Causality?<br/><br/>Laboratory and Field Experiments<br/><br/>Threats to Experimental Validity<br/><br/>Issues in Experimental Research<br/><br/>Types of Experimental Designs<br/><br/>Guidelines for Conducting Experimental Research<br/><br/>Limitations of Experiments<br/><br/>Section D: Sampling<br/><br/>Chapter 14 Sampling Fundamentals<br/><br/>Sample or Census<br/><br/>Sampling Process<br/><br/>Probability Sampling<br/><br/>Nonprobability Sampling<br/><br/>Chapter 15 Sample Size and Statistical Theory<br/><br/>Determining the Sample Size: Ad Hoc Methods<br/><br/>Population Characteristics/Parameters<br/><br/>Sample Characteristics/Statistics<br/><br/>Sample Reliability<br/><br/>Interval Estimation<br/><br/>Sample Size Question<br/><br/>Proportions<br/><br/>Coefficient of Variation<br/><br/>Stratified Sampling<br/><br/>Multistage Design<br/><br/>Sequential Sampling<br/><br/>Part III Data Analysis<br/><br/>Chapter 16 Fundamentals of Data Analysis<br/><br/>Preparing the Data for Analysis<br/><br/>Strategy for Data Analysis<br/><br/>Cross-Tabulations<br/><br/>Factors Influencing the Choice of Statistical Technique<br/><br/>An Overview of Statistical Techniques<br/><br/>Chapter 17 Hypothesis Testing: Basic Concepts and Tests of Associations<br/><br/>The Logic of Hypothesis Testing<br/><br/>Steps in Hypothesis Testing<br/><br/>Basic Concepts of Hypothesis Testing<br/><br/>Cross-Tabulation and Chi-Square<br/><br/>Chapter 18 Hypothesis Testing: Means and Proportions<br/><br/>Commonly Used Hypothesis Tests in Marketing Research<br/><br/>Relationship between Confidence Interval and Hypothesis Testing<br/><br/>Analysis of Variance (ANOVA)<br/><br/>The Probability-Values (p-Values) Approach to Hypothesis Testing<br/><br/>Effect of Sample Size and Interpretation of Test Results<br/><br/> <br/><br/>Part IV Special Topics In Data Analysis<br/><br/>Chapter 19 Correlation Analysis and Regression Analysis<br/><br/>Correlation Analysis<br/><br/>Regression Analysis<br/><br/> <br/><br/>Chapter 20 Discriminant, Factor, and Cluster Analysis<br/><br/>Discriminant Analysis<br/><br/>Multiple Discriminant Analysis<br/><br/>Summary of Discriminant Analysis<br/><br/>Factor and Cluster Analysis<br/><br/>Factor Analysis<br/><br/>Summary of Factor Analysis<br/><br/>Cluster Analysis<br/><br/> <br/><br/>Chapter 21 Multidimensional Scaling and Conjoint Analysis<br/><br/>Multidimensional Scaling<br/><br/>Attribute-Based Approaches<br/><br/>Summary of MDS<br/><br/>Conjoint Analysis<br/><br/> <br/><br/>Chapter 22 Structural Equation Modeling<br/><br/>Structural Equation Modeling<br/><br/>Basic Terminologies<br/><br/>Assumptions in SEM<br/><br/>Basic Procedure<br/><br/>AMOS<br/><br/> <br/><br/>Chapter 23 Presenting the Results<br/><br/>Guidelines for Successful Presentations<br/><br/>Written Report<br/><br/>Oral Presentation<br/><br/>Relationship with the Client<br/><br/> <br/><br/>Part V Applications Of Marketing Intelligence<br/><br/>Chapter 24 Marketing-Mix Measures<br/><br/>New-Product Research<br/><br/>Pricing Research<br/><br/>Distribution Research<br/><br/>Promotion Research<br/><br/>Total Quality Management<br/><br/>Information Requirements for Total Quality Management<br/><br/> <br/><br/>Chapter 25 Brand and Customer Metrics<br/><br/>Competitive Advantage<br/><br/>Brand Equity<br/><br/>Customer Satisfaction<br/><br/>Customer Satisfaction Measurement Process<br/><br/>Contemporary Applications of Marketing Intelligence<br/><br/>Maximizing Customer Profitability<br/><br/>Chapter 26 New Age Strategies and Marketing Research in Rural Markets<br/><br/>Database Marketing<br/><br/>E-Commerce<br/><br/>Mobile Marketing<br/><br/>Social Marketing<br/><br/>Experiential Marketing<br/><br/>Relationship Marketing<br/><br/>Recent Developments in Relationship Marketing<br/><br/>Word-of-Mouth Marketing<br/><br/>Customer Intelligence<br/><br/>Understanding Rural Markets<br/><br/>Conducting Marketing Research in Rural Markets<br/><br/>Considerations in Rural Research<br/><br/>Practices Followed in Conducting Rural Research<br/><br/> <br/><br/>Summary<br/><br/>Questions and Problems<br/><br/>End Notes<br/><br/>Appendix<br/><br/>End Notes for Appendix<br/><br/>Appendix: Tables<br/><br/>A-1. Standard Normal, Cumulative Probability in Right- Hand Tail for Positive Values of z; Areas are Formed by Symmetry<br/><br/>A-2. c2 Critical Points<br/><br/>A-3. F Critical Points<br/><br/>A-4. t Cut-off Points for the Student’s t-Distribution<br/><br/>A-5. Procedures for Conducting Univariate and Multivariate Analysis in SPSS<br/><br/>A-6. Output of Select Tables in SPSS<br/><br/> <br/><br/>Glossary<br/><br/>Index<br/><br/>
650 ## - Subject
Subject	MARKETING RESEARCH
700 ## - Added Entry Personal Name
Relator Code	auth.
Added Entry Personal Name	Aaker, David A.
--	Kumar, V.
--	Leone, Robert P.
--	Day, George S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Reference

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Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Koha collection	Location (home branch)	Sublocation or collection (holding branch)	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Serial Enumeration / chronology	Koha full call number	Barcode (Accession No.)	Koha date last seen	Copy Number	Price effective from	Koha item type
		Dewey Decimal Classification		Not For Loan	Reference	St. Xavier's University, Kolkata	St. Xavier's University, Kolkata	Reference Section	08/09/2019	Bharat	929.00	S.X.U.K	R 658.83 MAR	UM234	08/10/2019	964	08/10/2019	MBA Referance