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Web Marketing all-in-one for Dummies (Record no. 4671)

MARC details
000 -LEADER
fixed length control field	03565nam a22002057a 4500
005 - DATE & TIME
control field	20190813104429.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190813b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - ISBN
International Standard Book Number	9788126559749
Price	699
040 ## - CATALOGING SOURCE
Original cataloging agency	S.X.U.K
041 ## - Language
Language	English
082 ## - DDC NUMBER
Classification number	R 658.872 WEB.Ed2
245 ## - TITLE STATEMENT
Title	Web Marketing all-in-one for Dummies
Statement of responsibility	John Arnold, Lan Lurie; Marty Dickinson; Elizabeth Marsten and Michael Becker
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Wiley
Date of publication, distribution, etc	c2012
300 ## - PHYSICAL DESCRIPTION
Pages	xxxiv;898
Other Details	P.B
500 ## - GENERAL NOTE
General note	Book I: Web Presence<br/><br/>Chapter 1: Internet Business Basics<br/><br/>Chapter 2: Making Money Online<br/><br/>Chapter 3: Designing to Sell<br/><br/>Chapter 4: Creating and Connecting Multiple Websites<br/><br/>Chapter 5: Creating Exceptional Copy That Sells<br/><br/>Chapter 6: Lead-Generation for Business Growth<br/><br/>Chapter 7: Getting Help with Your Web Presence<br/><br/> <br/><br/>Book II: Search Engine Optimization<br/><br/>Chapter 1: Getting Ready for SEO<br/><br/>Chapter 2: Choosing the Right Keywords<br/><br/>Chapter 3: Eliminating Search Engine Roadblocks<br/><br/>Chapter 4: Making Search Engines Love Your Site<br/><br/>Chapter 5: Understanding Blended Search<br/><br/>Chapter 6: Writing Great Copy for Search Engines<br/><br/>Chapter 7: Building Link Love<br/><br/>Chapter 8: Analyzing Your Results<br/><br/>Chapter 9: Hiring an SEO Professional<br/><br/> <br/><br/>Book III: Web Analytics<br/><br/>Chapter 1: Getting Started with Analytics<br/><br/>Chapter 2: Tracking Traffic Volumes<br/><br/>Chapter 3: Measuring Your Best Referrers<br/><br/>Chapter 4: Measuring Visit Quality<br/><br/>Chapter 5: Using Conversion Goals<br/><br/>Chapter 6: Using Goal Funnels<br/><br/> <br/><br/>Book IV: Online Advertising and Pay Per Click<br/><br/>Chapter 1: Grasping PPC Methods<br/><br/>Chapter 2: Combining PPC and Search Engines<br/><br/>Chapter 3: Making Keyword Lists That Sell<br/><br/>Chapter 4: Writing Ads That Earn Clicks and Pay You Back<br/><br/>Chapter 5: Budgeting and Bidding on Keywords<br/><br/>Chapter 6: Legally Speaking: PPC and the Law<br/><br/>Chapter 7: Using Tools, Tips and Tricks of the Trade<br/><br/> <br/><br/>Book V: E-Mail Marketing<br/><br/>Chapter 1: Adding E-Mail to a Web Marketing Strategy<br/><br/>Chapter 2: Becoming a Trusted Sender<br/><br/>Chapter 3: Building a Quality E-Mail List<br/><br/>Chapter 4: Constructing an Effective Marketing E-Mail<br/><br/>Chapter 5: Making Your E-Mail Content Valuable<br/><br/>Chapter 6: Tracking Your E-Mail Campaign Results<br/><br/>Chapter 7: Maximizing E-Mail Deliverability<br/><br/> <br/><br/>Book VI: Blogging and Podcasting<br/><br/>Chapter 1: Picking Your Blog Topic<br/><br/>Chapter 2: Getting Yer Blog On<br/><br/>Chapter 3: Writing Like a Blogger<br/><br/>Chapter 4: Tracking Other Blogs<br/><br/>Chapter 5: Getting Involved on Other Blogs<br/><br/>Chapter 6: Promoting Your Posts<br/><br/>Chapter 7: Introducing Podcasting<br/><br/> <br/><br/>Book VII: Social Media Marketing<br/><br/>Chapter 1: Understanding Social Media<br/><br/>Chapter 2: Creating Your Social Media Desktop<br/><br/>Chapter 3: Creating Your Social Media Plan<br/><br/>Chapter 4: Navigating Top Social Media Sites<br/><br/>Chapter 5: Building Your Network<br/><br/>Chapter 6: Creating a Winning Social Media Campaign<br/><br/> <br/><br/>Book VIII: Mobile Marketing<br/><br/>Chapter 1: Getting Started with Mobile Marketing<br/><br/>Chapter 2: Planning a Mobile Marketing Campaign<br/><br/>Chapter 3: Running Mobile Communication Campaigns<br/><br/>Chapter 4: Displaying Your Advertising on Mobile Devices<br/><br/>Chapter 5: Delivering Valuable Mobile Content<br/><br/>Chapter 6: Getting Paid for Your Mobile Marketing Efforts<br/><br/>Chapter 7: Tracking a Mobile Marketing Campaign<br/><br/> <br/><br/>Index
650 ## - Subject
Subject	INTERNET MARKETING
--	TELEMARKETING AND DIRECT MARKETING
700 ## - Added Entry Personal Name
Relator Code	auth.
Added Entry Personal Name	Arnold, John
--	Lurie, Lan
--	Dickinson, Marty
--	Marsten, Elizabeth
--	Becker, Michael
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Reference
700 ## - Added Entry Personal Name
--	auth.
--	auth.
--	auth.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Koha collection	Location (home branch)	Sublocation or collection (holding branch)	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Serial Enumeration / chronology	Koha full call number	Barcode (Accession No.)	Koha date last seen	Copy Number	Price effective from	Koha item type
		Dewey Decimal Classification		Not For Loan	Reference	St. Xavier's University, Kolkata	St. Xavier's University, Kolkata	Reference Section	08/10/2019	Bharat	699.00	S.X.U.K	R 658.872 WEB.Ed2	UM238	08/13/2019	991	08/13/2019	MBA Referance