(The) Marketing toolkit (Record no. 4677)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02508nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20190813120806.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190813b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788126548514 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 CAP(MAR) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Capon, Noel |
| 245 ## - TITLE STATEMENT | |
| Title | (The) Marketing toolkit |
| Statement of responsibility | Noel Capon; Siddharth Shekhar Singh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Wiley India Pvt. Ltd. |
| Date of publication, distribution, etc | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 120 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | Section I: Marketing and the Firm <br/>Chapter 1: Introduction to Managing Marketing <br/>Chapter 2: The Value of Customers<br/><br/>Section II: Fundamental Insights for Strategic Marketing <br/>Chapter 3: Market Insight <br/>Chapter 4: Customer Insight <br/>Chapter 5: Insight about Competitors, Company, and Complementers <br/>Chapter 6: Marketing Research <br/>Transition to Strategic Marketing<br/><br/>Section III: Strategic Marketing<br/>Imperative 1: Determine and Recommend<br/>Which Markets to Address<br/>Chapter 7: Identifying and Choosing Opportunities <br/>Imperative 2: Identify and Target Market Segments<br/>Chapter 8: Market Segmentation and Targeting<br/>Imperative 3: Set Strategic Direction and Positioning<br/>Chapter 9: Market Strategy - Integrating Firm Efforts for Marketing Success<br/>Chapter 10: Managing through the Life Cycle <br/>Chapter 11: Managing Brands<br/><br/>Section IV: Implementing the Market Strategy<br/>Imperative 4: Design the Market Offer<br/>Part A. Providing Customer Value<br/>Chapter 12: Managing the Product Line<br/>Chapter 13: Managing Services and Customer Service <br/>Chapter 14: Developing New Products<br/><br/>Part B. Communicating Customer Value<br/>Chapter 15: Integrated Marketing Communications <br/>Chapter 16: Mass and Digital Communication<br/>Chapter 17: Directing and Managing the Field Sales Effort<br/><br/>Part C. Delivering Customer Value<br/>Chapter 18: Distribution Decisions<br/><br/>Part D. Getting Paid for Customer Value<br/>Chapter 19: Critical Underpinnings of Pricing Decisions <br/>Chapter 20: Setting Prices<br/><br/>Imperative 5: Secure Support from Other Functions<br/>Chapter 21: Ensuring the Firm Implements the Market Offer as Planned<br/><br/>Imperative 6: Monitor and Control<br/>Chapter 22: Monitoring and Controlling Firm Performance and Functioning<br/><br/>Section V: Special Marketing Topics<br/>Chapter 23: International, Regional, and Global Marketing<br/>Chapter 24: Rural Marketing in India<br/><br/>Endnotes <br/>Answers <br/>Glossary <br/>Image Credits <br/>Index <br/>Name Index <br/>Company Index<br/>Subject Index<br/><br/> |
| 650 ## - Subject | |
| Subject | THE MARKETING TOOLKIT |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Singh, Siddharth Shekhar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
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| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/09/2019 | Bharat | S.X.U.K | S.X.U.K | 658.8 CAP(MAR) | M784 | 08/13/2019 | 958 | 08/13/2019 | MBA - Masters on Business Administration | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/09/2019 | Bharat | S.X.U.K | 658.8 CAP(MAR)C1 | M785 | 08/13/2019 | 957;C1 | 08/13/2019 | MBA - Masters on Business Administration |