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(The) Marketing toolkit (Record no. 4678)

MARC details
000 -LEADER
fixed length control field	02510nam a22002057a 4500
005 - DATE & TIME
control field	20190813121252.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190813b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - ISBN
International Standard Book Number	9788126548514
040 ## - CATALOGING SOURCE
Original cataloging agency	S.X.U.K
041 ## - Language
Language	English
082 ## - DDC NUMBER
Classification number	R 658.8 CAP(MAR)
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Capon, Noel
245 ## - TITLE STATEMENT
Title	(The) Marketing toolkit
Statement of responsibility	Noel Capon; Siddharth Shekhar Singh
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Wiley India Pvt. Ltd.
Date of publication, distribution, etc	c2014
300 ## - PHYSICAL DESCRIPTION
Pages	120
Other Details	P.B
500 ## - GENERAL NOTE
General note	Section I: Marketing and the Firm <br/>Chapter 1: Introduction to Managing Marketing <br/>Chapter 2: The Value of Customers<br/><br/>Section II: Fundamental Insights for Strategic Marketing <br/>Chapter 3: Market Insight <br/>Chapter 4: Customer Insight <br/>Chapter 5: Insight about Competitors, Company, and Complementers <br/>Chapter 6: Marketing Research <br/>Transition to Strategic Marketing<br/><br/>Section III: Strategic Marketing<br/>Imperative 1: Determine and Recommend<br/>Which Markets to Address<br/>Chapter 7: Identifying and Choosing Opportunities <br/>Imperative 2: Identify and Target Market Segments<br/>Chapter 8: Market Segmentation and Targeting<br/>Imperative 3: Set Strategic Direction and Positioning<br/>Chapter 9: Market Strategy - Integrating Firm Efforts for Marketing Success<br/>Chapter 10: Managing through the Life Cycle <br/>Chapter 11: Managing Brands<br/><br/>Section IV: Implementing the Market Strategy<br/>Imperative 4: Design the Market Offer<br/>Part A. Providing Customer Value<br/>Chapter 12: Managing the Product Line<br/>Chapter 13: Managing Services and Customer Service <br/>Chapter 14: Developing New Products<br/><br/>Part B. Communicating Customer Value<br/>Chapter 15: Integrated Marketing Communications <br/>Chapter 16: Mass and Digital Communication<br/>Chapter 17: Directing and Managing the Field Sales Effort<br/><br/>Part C. Delivering Customer Value<br/>Chapter 18: Distribution Decisions<br/><br/>Part D. Getting Paid for Customer Value<br/>Chapter 19: Critical Underpinnings of Pricing Decisions <br/>Chapter 20: Setting Prices<br/><br/>Imperative 5: Secure Support from Other Functions<br/>Chapter 21: Ensuring the Firm Implements the Market Offer as Planned<br/><br/>Imperative 6: Monitor and Control<br/>Chapter 22: Monitoring and Controlling Firm Performance and Functioning<br/><br/>Section V: Special Marketing Topics<br/>Chapter 23: International, Regional, and Global Marketing<br/>Chapter 24: Rural Marketing in India<br/><br/>Endnotes <br/>Answers <br/>Glossary <br/>Image Credits <br/>Index <br/>Name Index <br/>Company Index<br/>Subject Index<br/><br/>
650 ## - Subject
Subject	THE MARKETING TOOLKIT
700 ## - Added Entry Personal Name
Relator Code	auth.
Added Entry Personal Name	Singh, Siddharth Shekhar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Reference

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Koha collection	Location (home branch)	Sublocation or collection (holding branch)	Shelving location	Date acquired	Source of acquisition	Serial Enumeration / chronology	Koha full call number	Barcode (Accession No.)	Koha date last seen	Copy Number	Price effective from	Koha item type
		Dewey Decimal Classification		Not For Loan	Reference	St. Xavier's University, Kolkata	St. Xavier's University, Kolkata	Reference Section	08/09/2019	Bharat	S.X.U.K	R 658.8 CAP(MAR)	UM241	08/13/2019	959	08/13/2019	MBA Referance