Public relations (Record no. 4732)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01473nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20190904155754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190904b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131727430 |
| Price | 795.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.2 |
| Book Number | WIL(PUB)Ed9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilcox, Dennis L. |
| 245 ## - TITLE STATEMENT | |
| Title | Public relations |
| Sub Title | : strategies and tactics |
| Statement of responsibility | Dennis L. WIlcox, Glen T. Cameron |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | c2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 612p |
| Other Details | PB. |
| 500 ## - GENERAL NOTE | |
| General note | Contains:<br/>Chapter 1: What is Public Relations?<br/>Chapter 2: The Evolution of Public Relations<br/>Chapter 3: Ethics and Professionalism <br/>Chapter 4: Public Relations Departments and Firms<br/>Chapter 5: Research<br/>Chapter 6: Program Planning<br/>Chapter 7: Communication<br/>Chapter 8: Evaluation<br/>Chapter 9: Public opinion and Persuasion<br/>Chapter 10: Conflict Management : Dealing with Issue ,Risk<br/>Chapter 11: Reaching a Multi culture & Diverse Audience <br/>Chapter 12 Public Relation and Law<br/>Chapter 13 New Technology in Public relation<br/>Chapter 14 News Releases, Media Alerts, and Pitch letters<br/>Chapter 15 Radio, Television and the web<br/>Chapter 16 Media Interviews, News Conference and Speeches<br/>Chapter 17 Corporations<br/>Chapter 18 Politics and Government<br/>Chapter 19 Global Public Relations<br/>Chapter 20 Non-Profit Organizations<br/>Chapter 21 Education<br/>Chapter 22 Entertainment, Sports, and Travel<br/><br/> |
| 650 ## - Subject | |
| Subject | PUBLIC RELATION |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Cameron,Glen T |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MA - Mass Communication |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 09/03/2019 | KATHA O KAHANI | 795.00 | S.X.U.K | 6 | 659.2 WIL(PUB)Ed9 | C224 | 03/14/2022 | 02/24/2022 | 5019 | 09/04/2019 | MA - Mass Communication | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 09/03/2019 | KATHA O KAHANI | 795.00 | S.X.U.K | 15 | 659.2 WIL(PUB)Ed9.C1 | C225 | 04/29/2024 | 04/16/2024 | 5018 | 09/04/2019 | MA - Mass Communication | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 09/03/2019 | KATHA O KAHANI | 795.00 | S.X.U.K | 10 | 659.2 WIL(PUB)Ed9.C2 | C226 | 10/17/2023 | 10/12/2023 | 5017 | 09/04/2019 | MA - Mass Communication | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 09/03/2019 | KATHA O KAHANI | 795.00 | S.X.U.K | 11 | 659.2 WIL(PUB)Ed9.C3 | C227 | 02/05/2025 | 01/28/2025 | 5016 | 09/04/2019 | MA - Mass Communication |