Consumer behavior (Record no. 4803)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00867nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20191024134555.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191024b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788120330863 |
| Price | 325.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | R 658.8342 |
| Book Number | SCH(CON)Ed9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schiffman, Leon G. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior |
| Statement of responsibility | Leon G. Schiffman, Leslie Lazar Kanuk |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | PHI |
| Date of publication, distribution, etc | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 561p |
| Other Details | PB. |
| 500 ## - GENERAL NOTE | |
| General note | Brief Contents:<br/><br/>Part One: Introduction<br/>Consumer Behavior: Its origin and strategic Application<br/>Consumer Research<br/>Market Segmentation<br/><br/>Part Two : the Consumer as an Individual<br/>Part Three: Consumer in their social and cultural settings<br/>Part Four: The Consumer's Decision-Making Process<br/> |
| 650 ## - Subject | |
| Subject | CONSUMER BEHAVIOR |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Kanuk, Leslie Lazar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 08/03/2017 | Gifted by Sayan Chatterjee | 325.00 | S.X.U.K | R 658.8342 SCH(CON)Ed9 | ULG08 | 10/24/2019 | 2081 | 10/24/2019 | COMMERCE Reference |