McQuail's mass communication theory (Record no. 4847)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01543nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20200111104405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171124b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788132105794 |
| Price | 1095 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 302.23 MCQ(MCQ)Ed6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McQuail, Denis |
| 245 ## - TITLE STATEMENT | |
| Title | McQuail's mass communication theory |
| Statement of responsibility | Denis McQuail |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 621 |
| Other Details | PB |
| 500 ## - GENERAL NOTE | |
| General note | Part 1 Preliminaries <br/>1. Introduction to the Book <br/>2. The Rise of Mass Media <br/>Part 2 Theories <br/>3. Concepts and Models for Mass Communication <br/>4. Theory of Media and society <br/>5. Mass Communication and Culture <br/>6. New Media- New Theory ?<br/>7. Normative theory of Media and Society <br/>Part 3 Structures <br/>8. Media Structure and Performance : Principles and Accountability <br/>9. Media Economics and Governance <br/>10. Global Mass Communication <br/>Part 4 Organizations <br/>11. The Media Organization : Pressures and Demands <br/>12. The Production of Media Culture <br/>Part 5 Content <br/>13. Media Content : Issues, Concepts and Methods of Analysis <br/>14. Media Genres and Texts <br/>Part 6 Audiences <br/>15. Audience Theory and Research Traditions <br/>16. Audience Formation and Experience <br/> Part 7 Effects <br/>17. Processes and Models of Media Effects <br/>18. Social-Cultural Effects <br/>19. News, Public opinion and political communication <br/> Part 8 Epilogue <br/>20. The Future of Mass Communication <br/><br/>Includes glossary, index & reference |
| 650 ## - Subject | |
| Subject | MEDIA |
| -- | SOCIAL-INTERACTION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | PhD Mass Communication |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type | Koha collection |
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| Dewey Decimal Classification | SXU PhD Library | SXU PhD Library | Lending Section | 01/09/2020 | Bharat | 1095.00 | S.X.U.K | 2 | 302.23 MCQ(MCQ)Ed6 | 011 | 09/29/2022 | 09/10/2022 | 011 | 01/11/2020 | PhD Mass Communication | |||||
| Dewey Decimal Classification | Not For Loan | SXU PhD Library | SXU PhD Library | Reference Section | 01/09/2020 | Bharat | 1095.00 | S.X.U.K | R 302.23 MCQ(MCQ)Ed6 | 010 | 01/11/2020 | 010 | 01/11/2020 | Reference Phd MassCommunication | Reference |