Rural Marketing (Record no. 4931)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01998nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20200227130435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200227b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780070660007 |
| Price | 725.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 380.10954 DOG(RUR) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dogra, Balram |
| 245 ## - TITLE STATEMENT | |
| Title | Rural Marketing |
| Sub Title | : concepts and practices |
| Statement of responsibility | Balram Dogra; Karminder Ghuman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | McGraw-Hill Education (India) Private Limited |
| Date of publication, distribution, etc | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xiv; 352 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | Chapter 1. Rural Marketing: A Conceptual Framework<br/>Chapter 2. Indian Rural Market: A Brief Profile<br/>Chapter 3. Segmentation of Rural Market<br/>Chapter 4. Rural and Urban Markets: A Comparative Analysis<br/>Chapter 5. Rural Marketing: Challenges and Opportunities<br/>Chapter 6. Rural Marketing Research<br/>Chapter 7. Rural Consumer Behaviour<br/>Chapter 8. Rural Marketing Mix<br/>Chapter 9. New Product Development for the Rural Market<br/>Chapter 10. Rural Market and Product Life Cycle<br/>Chapter 11. Rural Market and Brand Management<br/>Chapter 12. Rural Retail Channel Management<br/>Chapter 13. Principles of Innovation for Rural Market<br/>Chapter 14. Marketing Strategies for Indian Rural Market<br/>Chapter 15. Rural Marketing of MCGs<br/>Chapter 16. Rural Marketing for Consumer Durables<br/>Chapter 17. Rural Marketing and Financial Services<br/>Chapter 18. Marketing of Agricultural Inputs<br/>Chapter 19. Marketing of Agricultural Produce<br/>Chapter 20. Agricultural Co-Operative Marketing<br/>Chapter 21. Marketing of Rural Artisan Products<br/>Chapter 22. E-Rural Marketing<br/>Chapter 23. Corporate Sector in Agri-business Cultivation Processing and Retailing<br/>Chapter 24. Organised Rural Retailing<br/>Chapter 25. Rural Market Mapping<br/>Chapter 26. Social Marketing: Corporate Social Responsibility in Rural Market<br/>Chapter 27. IT for Sustainable Rural Development<br/>Chapter 28. E-Governance for Rural India<br/>Includes Index |
| 650 ## - Subject | |
| Subject | RURAL DEVELOPMENT |
| -- | MARKETING |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Ghuman, Karminder |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type | Koha collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 02/26/2020 | Bharat | 725.00 | S.X.U.K | 1 | 380.10954 DOG(RUR)C4 | M840 | 03/14/2023 | 12/22/2022 | 1061 | 02/27/2020 | MBA - Masters on Business Administration | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 02/26/2020 | Bharat | 725.00 | S.X.U.K | 380.10954 DOG(RUR)C3 | M839 | 02/27/2020 | 1062 | 02/27/2020 | MBA - Masters on Business Administration | |||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 02/26/2020 | Bharat | 725.00 | S.X.U.K | 380.10954 DOG(RUR)C2 | M838 | 02/27/2020 | 1063 | 02/27/2020 | MBA - Masters on Business Administration | |||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 02/26/2020 | Bharat | 725.00 | S.X.U.K | 380.10954 DOG(RUR)C1 | M837 | 02/27/2020 | 1064 | 02/27/2020 | MBA - Masters on Business Administration | |||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 02/26/2020 | Bharat | 725.00 | S.X.U.K | 380.10954 DOG(RUR) | M836 | 02/27/2020 | 1065 | 02/27/2020 | MBA - Masters on Business Administration | |||||||
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 02/26/2020 | Bharat | 725.00 | S.X.U.K | R 380.10954 DOG(RUR) | UM255 | 02/27/2020 | 1060 | 02/27/2020 | MBA Referance | Reference |