International marketing (Record no. 4990)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01875nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20220211150325.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200312b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789389538243 |
| Price | 845.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.84 INT Ed18 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| Statement of responsibility | Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | Mcgraw hill |
| Date of publication, distribution, etc | c2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 680p |
| Other Details | PB. |
| 500 ## - GENERAL NOTE | |
| General note | Part One An Overview<br/>1. The Scope and Challenge of International Marketing<br/>2. The Dynamic Environment of International Trade<br/><br/><br/>Part Two The Cultural Environment of Global Market<br/>3. History and Geography: The Foundations of Culture<br/>4. Cultural Dynamics in Assessing Global Markets<br/>5. Culture, Management Style, and Business Systems<br/>6. The Political Environment: A Critical Concern<br/>7. The International Legal Environment: Playing by the Rules<br/><br/><br/>Part Three Assessing Global Market Opportunities<br/>8. Developing a Global Vision through Marketing Research<br/>9. Economic Development and the Americas<br/>10. Europe, Africa, and the Middle East<br/>11.The Asia Pacific Region<br/><br/><br/>Part Four Developing Global Marketing Strategies<br/>12. Global Marketing Management: Planning and Organization<br/>13. Products and Services for Consumers<br/>14. Products and Services for Businesses<br/>15. International Marketing Channels<br/>16. Integrated Marketing Communications and International Advertising<br/>17. Personal Selling and Sales Management<br/>18. Pricing for International Markets<br/><br/><br/>Part Five Implementing Global Marketing Strategies<br/>19. Inventive Negotiations with International Customers, Partners, and Regulators <br/><br/>Includes subject index<br/> |
| 650 ## - Subject | |
| Subject | MARKETING |
| -- | EXPORT MARKETING |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Money, R. Bruce |
| -- | Gilly, Mary C. |
| -- | Graham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA Referance |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type | Koha date last borrowed | Koha collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/11/2020 | BHARAT BOOK DISTRIBUTORS | 845.00 | S.X.U.K | 658.84 INT Ed18 | M884 | 03/12/2020 | 1112 | 03/12/2020 | MBA - Masters on Business Administration | |||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/11/2020 | BHARAT BOOK DISTRIBUTORS | 845.00 | S.X.U.K | 658.84 INT Ed18.C1 | M885 | 03/12/2020 | 1113 | 03/12/2020 | MBA - Masters on Business Administration | |||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/11/2020 | BHARAT BOOK DISTRIBUTORS | 845.00 | S.X.U.K | 1 | 658.84 INT Ed18.C2 | M886 | 03/14/2022 | 1114 | 03/12/2020 | MBA - Masters on Business Administration | 03/04/2022 | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 03/11/2020 | BHARAT BOOK DISTRIBUTORS | 845.00 | S.X.U.K | 1 | 658.84 INT Ed18.C3 | M887 | 03/04/2023 | 1115 | 03/12/2020 | MBA - Masters on Business Administration | 02/21/2023 | |||||
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 03/11/2020 | BHARAT BOOK DISTRIBUTORS | 845.00 | S.X.U.K | R 658.84 INT Ed18 | UM264 | 03/12/2020 | 1116 | 03/12/2020 | MBA Referance | Reference |