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Product management in India (Record no. 5007)

MARC details
000 -LEADER
fixed length control field	01492nam a22002057a 4500
005 - DATE & TIME
control field	20220211165008.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	200319b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - ISBN
International Standard Book Number	9788120333833
Price	395.00
040 ## - CATALOGING SOURCE
Original cataloging agency	S.X.U.K
041 ## - Language
Language	English
082 ## - DDC NUMBER
Classification number	658.5 MAJ(PRO)Ed3
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Majumdar, Ramanuj
245 ## - TITLE STATEMENT
Title	Product management in India
Statement of responsibility	Ramanuj Majumdar
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	PHI
Date of publication, distribution, etc	2008
300 ## - PHYSICAL DESCRIPTION
Pages	430p
Other Details	PB.
500 ## - GENERAL NOTE
General note	Preface<br/>Preface to the First Edition<br/>Acknowledgements<br/>Part I: THE MACRO PERSPECTIVE<br/>1. The Indian Market: Emerging Panorama<br/>2. Assessing New Competition and Strategic Response<br/>3. Product Management—A Preview<br/>Part II: PRODUCT MANAGEMENT—THE CONCEPTUAL ISSUES<br/>4. Branding<br/>5. Market Segmentation<br/>6. Positioning and Differentiation Strategies<br/>7. New Products Planning<br/>8. Distribution Channels: Structure and Strategy<br/>9. Advertising Planning<br/>10. Pricing Concepts and Strategies<br/>11. Sales Management<br/>12. Marketing Research<br/>Part III: PRODUCT MARKET ANALYSIS<br/>13. Packaged Drinking Water<br/>14. Tea<br/>15. Soft Drinks<br/>16. Chocolates<br/>17. Malted Beverages<br/>18. Toothpaste<br/>19. Toilet Soaps<br/>20. Detergents<br/>21. Shampoo<br/>22. Fairness Creams<br/>23. Wristwatches<br/>24. Footwear<br/>25. Mobile Phones<br/>26. Digital Cameras<br/>27. Motorcycles<br/>28. Refrigerators<br/>29. Air Conditioners<br/>30. Paints<br/>31. Colour Television<br/>32. Passenger Cars<br/>33. Marketing Challenges<br/>Epilogue<br/>Index
650 ## - Subject
Subject	MANAGEMENT OF PRODUCTION
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Reference

Holdings
Source of classification or shelving scheme	Not for loan	Location (home branch)	Sublocation or collection (holding branch)	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Serial Enumeration / chronology	Koha issues (times borrowed)	Koha full call number	Barcode (Accession No.)	Koha date last seen	Koha date last borrowed	Copy Number	Price effective from	Koha item type	Koha collection
Dewey Decimal Classification		St. Xavier's University, Kolkata	St. Xavier's University, Kolkata	Lending Section	03/11/2020	Katha O Kahini	395.00	S.X.U.K	1	658.5 MAJ(PRO)Ed3	C46	01/30/2023	01/13/2023	5271	03/19/2020	MA - Mass Communication
Dewey Decimal Classification		St. Xavier's University, Kolkata	St. Xavier's University, Kolkata	Lending Section	03/11/2020	Katha O Kahini	395.00	S.X.U.K	1	658.5 MAJ(PRO)Ed3.C1	C54	03/15/2022	03/02/2022	5272	03/19/2020	MA - Mass Communication
Dewey Decimal Classification		St. Xavier's University, Kolkata	St. Xavier's University, Kolkata	Lending Section	03/11/2020	Katha O Kahini	395.00	S.X.U.K	4	658.5 MAJ(PRO)Ed3.C2	C82	05/15/2023	05/15/2023	5273	03/19/2020	MA - Mass Communication
Dewey Decimal Classification		St. Xavier's University, Kolkata	St. Xavier's University, Kolkata	Lending Section	03/11/2020	Katha O Kahini	395.00	S.X.U.K	4	658.5 MAJ(PRO)Ed3.C3	C83	01/04/2024	12/04/2023	5274	03/19/2020	MA - Mass Communication
Dewey Decimal Classification	Not For Loan	St. Xavier's University, Kolkata	St. Xavier's University, Kolkata	Reference Section	03/11/2020	Katha O Kahini	395.00	S.X.U.K		R 658.5 MAJ(PRO)Ed3	UC218	03/19/2020		5275	03/19/2020	Mass Communication Reference	Reference