Integrated advertising, promotion, and marketing communication (Record no. 5126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01708nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20201019135054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201019b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789332518377 |
| Price | 839.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | CLO(INT)Ed6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communication |
| Statement of responsibility | Kenneth E. Clow, Donald E. Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 455p |
| Other Details | PB. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/><br/>1. Integrated Marketing Communications 1 <br/>2.Corporate Image and Brand Management 25<br/>3.Buyer Behaviors 55<br/>4.The IMC Planning Process 89<br/>5. Advertising Management 123<br/>6. Advertising Design- Theoretical Framework and Types of Appeals 155<br/>7. Advertising Design- Message Strategies and Execution Framework 189<br/>8. Traditional Media Channels 223<br/>9.Digital Marketing 259<br/>10. Database and Direct Response Marketing and Personal Selling 293<br/>11.Sales Promotion 325<br/>12. Public Relation and Sponsorship Program 355<br/>13. Regulation and Ethical Concerns 385<br/>14. Evaluation ad Integrated Marketing Program 415<br/><br/>Includes Index 445 |
| 650 ## - Subject | |
| Subject | ADVERTISING |
| -- | PUBLIC RELATION |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Baack, Donald E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 09/23/2020 | Katha O Kahini | 839.00 | S.X.U.K | 2 | 659.1 CLO(INT)Ed6 | M892 | 09/23/2024 | 06/25/2024 | 1126 | 10/19/2020 | MBA - Masters on Business Administration | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 09/23/2020 | Katha O Kahini | 839.00 | S.X.U.K | 659.1 CLO(INT)Ed6.C1 | M893 | 10/19/2020 | 1127 | 10/19/2020 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 09/23/2020 | Katha O Kahini | 839.00 | S.X.U.K | 659.1 CLO(INT)Ed6.C2 | M894 | 10/19/2020 | 1128 | 10/19/2020 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 09/23/2020 | Katha O Kahini | 839.00 | S.X.U.K | 1 | 659.1 CLO(INT)Ed6.C3 | M895 | 02/22/2021 | 02/08/2021 | 1129 | 10/19/2020 | MBA - Masters on Business Administration | ||||
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 09/20/2020 | Katha O Kahini | 839.00 | S.X.U.K | R 659.1 CLO(INT)Ed6 | UM266 | 10/19/2020 | 1125 | 10/19/2020 | MBA Referance |