Consumer Behavior (Record no. 5141)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01653nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20201105105321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201103b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789353069834 |
| Price | 899 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8342 SCH(CON)Ed12 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schiffman, Leon G. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior |
| Statement of responsibility | Leon G. Schiffman; Joe Wisenblit & S. Ramesh Kumar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Paerson |
| Date of publication, distribution, etc | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxx, 670 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | Part I Consumers, Marketers, and Technology <br/>Part II The Consumer as an Individual <br/>Part III Communication and Consumer Behavior <br/>Part IV Social and Caltural settings <br/>Part V Consumer Decision-Making, Marketing Ethics, and <br/>Consumer Research <br/>Endnotes <br/>Case Study <br/>Glossary <br/>Company Index <br/>Name Index <br/>Subject Index <br/>Credits <br/>New to this Edition <br/>1. Consumer Behavior and Technology <br/>2. Market Segmentation and Real-Time Bidding <br/>3. Consumer Motivation and Personality <br/>4. Consumer Perception and Positioning <br/>5. Consumer Learning <br/>6. Consumer Attitude Formation and Change <br/>7. Persuading Consumers<br/>8. From Print and Broadcast to Social Media and Mobile Advertising <br/>9. Reference Groups and Communities, Opinion Leaders, and Word-Of -Mouth <br/>10. The Family and Its Social Standing <br/>11. Cultural values and consumer behavior <br/>12. Cross-Culture consumer Behavior: An International Perspective <br/>13. Consumer Decision- Making and Diffusion of Innovations<br/>14. Markets' Ethics and Social Responsibility <br/>15. Consumer Research <br/> |
| 650 ## - Subject | |
| Subject | CONSUMER BEHAVIOR |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Wisenblit, Joe |
| -- | Kumar, Ramesh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type | Koha collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 09/23/2020 | Kotha O Kahini | 899.00 | S.X.U.K | 2 | 658.8342 SCH(CON)Ed12 | M891 | 10/21/2022 | 10/11/2022 | 1123 | 11/05/2020 | MBA - Masters on Business Administration | |||||
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 09/23/2020 | Kotha O Kahini | 899.00 | S.X.U.K | R 658.8342 SCH(CON)Ed12 | UM265 | 11/05/2020 | 1124 | 11/05/2020 | MBA Referance | Reference |