Consumer Behavior (Record no. 5144)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01581nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20201105155148.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201105b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780070473812 |
| Price | 925 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8342 LOU(CON)Ed4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Loudon, David L. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior |
| Statement of responsibility | David L. Loudon; Albert J. Della Bitta |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | McGraw Hill Education (India) Private Limited |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxiii; 788 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | PART I: STUDYING CONSUMER BEHAVIOR<br/><br/>Chapter 1. Introduction<br/>Chapter 2. Understanding Consumers and Market Segments<br/><br/>PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR<br/><br/>Chapter 3. Culture<br/>Chapter 4. Subcultures<br/>Chapter 5. Social Class<br/>Chapter 6. Social Groups<br/>Chapter 7. family<br/>Chapter 8. Personal influence and diffusion of innovations<br/><br/>PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR<br/><br/>Chapter 9. Personality and self-concept<br/>Chapter 10.Motivation and involvement<br/>Chapter 11.Information Processing<br/>Chapter 12.Learning and Memory<br/>Chapter 13.Attitudes<br/>Chapter 14.Changing Attitudes<br/><br/>PART IV: CONSUMER DECISION PROCESSES<br/><br/>Chapter 15.Problem Recognition<br/>Chapter 16.search and evaluation<br/>Chapter 17.Purchasing Processes<br/>Chapter18.Postpurchase Behavior<br/><br/>PART V: ADDITIONAL DIMENSIONS<br/><br/>Chapter 19.Modeling and researching consumer behavior<br/>Chapter 20.Consumerism<br/>Chapter 21.Organizational buyer behavior<br/><br/>Cases<br/>Notes<br/>Index |
| 650 ## - Subject | |
| Subject | CONSUMER BEHAVIOR |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Bitta, Albert J. Della |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type | Koha collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 10/19/2020 | Kotha O Kahini | 925.00 | S.X.U.K | 1 | 658.8342 LOU(CON)Ed4.C3 | M911 | 09/11/2023 | 08/30/2023 | 1170 | 11/05/2020 | MBA - Masters on Business Administration | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 10/19/2020 | Kotha O Kahini | 925.00 | S.X.U.K | 3 | 658.8342 LOU(CON)Ed4.C2 | M910 | 07/12/2024 | 07/02/2024 | 1171 | 11/05/2020 | MBA - Masters on Business Administration | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 10/19/2020 | Kotha O Kahini | 925.00 | S.X.U.K | 658.8342 LOU(CON)Ed4.C1 | M909 | 11/05/2020 | 1172 | 11/05/2020 | MBA - Masters on Business Administration | |||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 10/19/2020 | Kotha O Kahini | 925.00 | S.X.U.K | 658.8342 LOU(CON)Ed4 | M908 | 11/05/2020 | 1173 | 11/05/2020 | MBA - Masters on Business Administration | |||||||
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 10/19/2020 | Kotha O Kahini | 925.00 | S.X.U.K | R 658.8342 LOU(CON)Ed4 | UM270 | 11/05/2020 | 1169 | 11/05/2020 | MBA Referance | Reference |