Advertising and promotion (Record no. 5168)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00678nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20201118122918.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180303b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781259026850 |
| Price | 825.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 BEL(ADV)Ed9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Sub Title | : an integrated marketing communications perspective |
| Statement of responsibility | George E. Belch; Michael A. Belch; Keyoor Purani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | Mcgraw hill education |
| Date of publication, distribution, etc | c2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 1016p |
| Other Details | PB. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - Subject | |
| Subject | ADVERTISEMENT |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Belch, Michael A. |
| -- | Purani, Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type | Koha collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/03/2020 | New Aryan | 825.00 | S.X.U.K | 6 | 659.1 BEL(ADV)Ed9 | M962 | 01/05/2023 | 12/20/2022 | 1214 | 11/18/2020 | MBA - Masters on Business Administration | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/03/2020 | New Aryan | 825.00 | S.X.U.K | 9 | 659.1 BEL(ADV)Ed9.C1 | M963 | 01/09/2023 | 01/05/2023 | 1215 | 11/18/2020 | MBA - Masters on Business Administration | |||||
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 11/03/2020 | New Aryan | 825.00 | S.X.U.K | R 659.1 BEL(ADV)Ed9 | UM285 | 11/18/2020 | 1213 | 11/18/2020 | MBA Referance | Reference |