Services Marketing (Record no. 5183)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01894nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20201125151925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201125b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789353160777 |
| Price | 845 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 SER.Ed7 |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| Statement of responsibility | Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler and Ajay Pandit |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Tamil Nadu |
| Name of publisher, distributor, etc | McGraw Hill |
| Date of publication, distribution, etc | c2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxvi; 582 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | Part 1: Foundations for Service Marketing<br/>Chapter 1 Introduction to Services<br/>Chapter 2 Conceptual Framework of the Book: The Gaps Model of Service Quality<br/>Part 2: Focus on the Customer<br/>Chapter 3 Customer Expectations of Service<br/>Chapter 4 Customer Perceptions of Service<br/>Part 3: Understanding Customer Requirements<br/>Chapter 5 Listening to Customers through Research<br/>Chapter 6 Building Customer Relationships<br/>Chapter 7 Service Recovery<br/>Part 4: Aligning Service Design and Standards<br/>Chapter 8 Service Innovation and Design<br/>Chapter 9 Customer-Defined Service Standards<br/>Chapter 10 Physical Evidence and the Servicescape<br/>Part 5: Delivering and Performing Service<br/>Chapter 11 Employees’ Roles in Service<br/>Chapter 12 Customers’ Roles in Service<br/>Chapter 13 Managing Demand and Capacity<br/>Part 6: Managing Service Promises<br/>Chapter 14 Integrated Service Marketing Communications<br/>Chapter 15 Pricing of Services<br/>Part 7: Service and the Bottom Line<br/>Chapter 16 The Financial and Economic Impact of Service<br/><br/>Case 1: Home Solutions (India) Limited – Kitchen Section<br/>Case 2: Merit-Trac: A Test in Everyone’s Life<br/>Case 3: Ferns N Petals (FNP)<br/>Case 4: BharatMatrimony.com<br/>Case 5: BookmyShow.com<br/>Case 6: Airbnb India: Growth Pangs? |
| 650 ## - Subject | |
| Subject | SERVICES INDUSTRIES |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Zeithaml, Valarie A. |
| -- | Bitner, Mary Jo |
| -- | Gremler, Dwayne D. |
| -- | Pandit, Ajay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| 700 ## - Added Entry Personal Name | |
| -- | auth. |
| -- | auth. |
| -- | auth. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type | Koha collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/17/2020 | New Aryan | 845.00 | S.X.U.K | 6 | 658.8 SER.Ed7.C1 | M971 | 12/09/2023 | 12/01/2023 | 1265 | 11/25/2020 | MBA - Masters on Business Administration | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 11/17/2020 | New Aryan | 845.00 | S.X.U.K | 11 | 658.8 SER.Ed7 | M970 | 12/01/2023 | 12/01/2023 | 1264 | 11/25/2020 | MBA - Masters on Business Administration | |||||
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 11/17/2020 | New Aryan | 845.00 | S.X.U.K | R 658.8 SER.Ed7 | UM288 | 11/25/2020 | 1263 | 11/25/2020 | MBA Referance | Reference |