Media research techniques (Record no. 5247)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01335nam a2200337 a 4500 |
| 005 - DATE & TIME | |
| control field | 20201222122619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120307s1998 caua fo| 001|0|eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781452243160 (ebook) : |
| Price | No price |
| 035 ## - | |
| -- | (OCoLC)1007859307 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| -- | StDuBDS |
| -- | pn |
| 082 04 - DDC NUMBER | |
| Classification number | 302.23072 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berger, Arthur Asa, |
| 245 10 - TITLE STATEMENT | |
| Title | Media research techniques |
| Statement of responsibility | Arthur Asa Berger. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks, Calif. ; |
| -- | London : |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 1 online resource (viii, 173 p.) : |
| Other Details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 1991. |
| 650 #0 - Subject | |
| Subject | Mass media |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://sk.sagepub.com/books/media-research-techniques-2e">https://sk.sagepub.com/books/media-research-techniques-2e</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | E-Book |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 1933- |
| 245 10 - TITLE STATEMENT | |
| -- | [electronic resource] / |
| 504 ## - | |
| -- | Includes bibliographical references and index. |
| 520 8# - | |
| -- | With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies. |
| 521 ## - | |
| -- | Specialized. |
| 588 ## - | |
| -- | Description based on print version record. |
| 650 #0 - Subject | |
| -- | Research. |
| 776 08 - | |
| -- | Print version : |
| -- | 9780761915379 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| -- | SAGE knowledge |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | 12/22/2020 | 12/22/2020 | 12/22/2020 | E-Book |