Advertising and imc / (Record no. 5310)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01434nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20210119170243.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210119b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789332574144 |
| Price | 839.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | R 659.1 MOR(ADV)Ed10 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and imc / |
| Sub Title | principles and practice : |
| Statement of responsibility | Sandra Moriarty, Nancy D.Mitchell, William D. Wells |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 669p |
| Other Details | PB. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Content<br/>"PART 1 Principle: Back to Basics<br/><br/>1 Advertising<br/>2 Brand Communication<br/>3 Brand Communication and Society<br/><br/>PART 2 Principle: Be True to Thy Brand-and Thy Consumer<br/><br/>4 How Brand Communication Works<br/>5 Segmenting and Targeting the Audience<br/>6 Strategic Research<br/>7 Strategic Planning<br/><br/>PART 3 Practice: Developing Breakthrough Ideas in the Digital Age<br/><br/>8 The Creative Side<br/>9 Promotional Writing<br/>10 Visual Communication<br/><br/>PART 4 Principle: Media in a World of Change<br/><br/>11 Media Basics<br/>12 Paid Media<br/>13 Owned, Interactive, and Earned Media<br/>14 Media Planning and Negotiation<br/><br/>PART 5 Principle: IMC and Total Communication<br/><br/>15 Public Relations<br/>16 Direct Response<br/>17 Promotions<br/>18 The Principles and Practice of IMC<br/>19 Evaluating IMC Effectiveness<br/>Appendix<br/>Glossary<br/>Notes " |
| 650 ## - Subject | |
| Subject | ADVERTISING |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Mitchell, Nancy D. |
| -- | Wells, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 11/03/2020 | New Aryan | 839.00 | S.X.U.K | R 659.1 MOR(ADV)Ed10 | UC310 | 01/19/2021 | 1216 | 01/19/2021 | Mass Communication Reference |