St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

Essentials of marketing research (Record no. 5503)

MARC details
000 -LEADER
fixed length control field 00542nam a22001937a 4500
005 - DATE & TIME
control field 20210620161915.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210620b xxu||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9789332571198
Price 599
040 ## - CATALOGING SOURCE
Original cataloging agency S.X.U.K
041 ## - Language
Language English
082 ## - DDC NUMBER
Classification number 658.83
Book Number MAL(ESS)
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title Essentials of marketing research
Sub Title : a hands-on orientation
Statement of responsibility :by Naresh K. Malhotra
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc C2016
300 ## - PHYSICAL DESCRIPTION
Pages 407p
Other Details index
650 ## - Subject
Subject General management
650 ## - Subject
Subject Marketing Research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha full call number Barcode (Accession No.) Koha date last seen Copy Number Price effective from Koha item type Koha issues (times borrowed)
    Dewey Decimal Classification   Not For Loan Reference St. Xavier's University, Kolkata St. Xavier's University, Kolkata Reference Section 01/08/2021 Bharat Book Distributor 599.00 R 658.83 MAL(ESS) UM344 06/20/2021 1395 06/20/2021 MBA Referance  
    Dewey Decimal Classification       St. Xavier's University, Kolkata St. Xavier's University, Kolkata Lending Section 01/08/2021 Bharat Book Distributor 599.00 658.83 MAL(ESS) M1109 06/20/2021 1396 06/20/2021 MBA - Masters on Business Administration  
St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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