Marketing Research (Record no. 5636)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01275nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20210624134232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210624b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788120346697 |
| Price | 250.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.83 |
| Book Number | ARO(MAR) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arora,Richa |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Statement of responsibility | Richa Arora, Nitin R. Mahankale |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | PHI |
| Date of publication, distribution, etc | c2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 257p |
| Other Details | PB. |
| 500 ## - GENERAL NOTE | |
| General note | • Chapter 1 Marketing Research: An Overview<br/><br/>• Chapter 2 Organization of Marketing Research in India<br/><br/>• Chapter 3 Research Plan<br/><br/>• Chapter 4 Research Design<br/><br/>• Chapter 5 Descriptive and Experimental Research<br/><br/>• Chapter 6 Qualitative Research<br/><br/>• Chapter 7 Marketing Research Process Scaling and Attitude Measurement<br/><br/>• Chapter 8 Overview of Sampling Methods and Sample Size Determination<br/><br/>• Chapter 9 Methods and Techniques of Data Collection<br/><br/>• Chapter 10 Data Processing and Analysis<br/><br/>• Chapter 11 Statistical Techniques<br/><br/>• Chapter 12 Statistical Packages<br/><br/>• Chapter 13 Report Writing<br/><br/>• Chapter 14 Applications of Marketing Research in Certain Areas<br/><br/>• Some Illustrations<br/><br/>Case Studies<br/><br/>Index<br/><br/> |
| 650 ## - Subject | |
| Subject | MARKETING |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Mahankale, Nitin R |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA - Masters on Business Administration |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 04/02/2021 | Bharat | 250.00 | S.X.U.K | 658.83 ARO(MAR) | M1380 | 06/24/2021 | 1838 | 06/24/2021 | MBA - Masters on Business Administration | |||||
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 04/02/2021 | Bharat | 250.00 | S.X.U.K | R 658.83 ARO(MAR) | UM489 | 06/24/2021 | 1839 | 06/24/2021 | MBA Referance |