Advertising and Promotion (Record no. 6174)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00678nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20220119160055.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220119b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789354600807 |
| Price | 995 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 BEL(ADV)Ed12 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| Sub Title | : an integrated marketing communications perspective |
| Statement of responsibility | George E Belch, Michael A Belch & Keyoor Purani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | McGraw Hill |
| Date of publication, distribution, etc | c2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxi,712 |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | Endnotes |
| 650 ## - Subject | |
| Subject | Advertising and promotion |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Belch, Michael A |
| -- | Purani, Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Commerce Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Copy Number | Price effective from | Koha item type | Koha collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/17/2022 | KOK | 995.00 | 6 | 659.1 BEL(ADV)Ed12.C3 | L2541 | 07/09/2024 | 07/02/2024 | 6292 | 01/19/2022 | Commerce Books | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/17/2022 | KOK | 995.00 | 10 | 659.1 BEL(ADV)Ed12.C2 | L2540 | 01/09/2023 | 01/05/2023 | 6291 | 01/19/2022 | Commerce Books | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/17/2022 | KOK | 995.00 | 2 | 659.1 BEL(ADV)Ed12.C1 | L2539 | 01/09/2023 | 12/12/2022 | 6290 | 01/19/2022 | Commerce Books | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 01/17/2022 | KOK | 995.00 | 5 | 659.1 BEL(ADV)Ed12 | L2538 | 10/30/2023 | 10/12/2023 | 6289 | 01/19/2022 | Commerce Books | |||||
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 01/17/2022 | KOK | 995.00 | R 659.1 BEL(ADV)Ed12 | UL94 | 01/20/2022 | 6288 | 01/20/2022 | COMMERCE Reference | Reference |