Rural marketing : (Record no. 6907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02319cam a22002538i 4500 |
| 005 - DATE & TIME | |
| control field | 20220523111213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170502s2017 cau 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017008578 |
| 020 ## - ISBN | |
| International Standard Book Number | 9789386062765 (print : alk. paper) |
| Price | 575.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 00 - DDC NUMBER | |
| Classification number | R 658.8 KUM(RUL) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Dinesh |
| 245 10 - TITLE STATEMENT | |
| Title | Rural marketing : |
| Sub Title | challenges and opportunities / |
| Statement of responsibility | Dinesh Kumar, Formerly Associate Professor, Birla Institute of Management Technology (BIMTECH), Greater Noida, Punam Gupta, Associate Professor, Dev Samaj College for Women, Chandigarh. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | c2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 494p |
| Other Details | PB. |
| 500 ## - GENERAL NOTE | |
| General note | With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its huge<br/><br/>This new textbook discusses how the application of traditional marketing theories transforms when the ‘fourth sector’, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market—marketing to rural areas and empowering the ‘bottom-of-pyramid’ (BoP) markets to create successful business ventures. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies. Infused with numerous real-life case studies of companies that have ventured into the field, this book will prove to be an extremely useful resource in understanding the uniqueness, dynamics and challenges of marketing in rural areas.<br/><br/>Key Features:<br/><br/>· Rich pedagogy including opening and closing case studies, mini case studies, engaging chapter-end exercises and project assignments<br/><br/>· Inclusion of references to recent research data, important journal articles and videos for classroom teaching<br/>· Comprehensive overview of the future of rural marketing through BoP approach, social enterprises and use of big data<br/><br/>Includes index |
| 650 #0 - Subject | |
| Subject | Marketing |
| 650 #0 - Subject | |
| Subject | Target marketing |
| 650 #0 - Subject | |
| Subject | Poor |
| 650 #0 - Subject | |
| Subject | Business planning |
| 700 1# - Added Entry Personal Name | |
| Added Entry Personal Name | Gupta, Punam, |
| Relator Code | auth. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA Referance |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 05/23/2022 | ANY BOOK SUPPLY | 575.00 | S.X.U.K | R 658.8 KUM(RUL) | UM2854 | 05/23/2022 | 2854 | 05/23/2022 | MBA Referance | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 05/23/2022 | ANY BOOK SUPPLY | 575.00 | S.X.U.K | 658.8 KUM(RUL) | M2855 | 05/23/2022 | 2855 | 05/23/2022 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 05/23/2022 | ANY BOOK SUPPLY | 575.00 | S.X.U.K | 658.8 KUM(RUL)C1 | M2856 | 05/23/2022 | 2856 | 05/23/2022 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 05/23/2022 | ANY BOOK SUPPLY | 575.00 | S.X.U.K | 658.8 KUM(RUL)C2 | M2857 | 05/23/2022 | 2857 | 05/23/2022 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 05/23/2022 | ANY BOOK SUPPLY | 575.00 | S.X.U.K | 658.8 KUM(RUL)C3 | M2858 | 05/23/2022 | 2858 | 05/23/2022 | MBA - Masters on Business Administration |