Corporate communication through social media : (Record no. 6908)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02257nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20220523115902.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220523b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789386446190 |
| Price | 375.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | R 659.202 KAU(COR) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaul, Asha |
| 245 ## - TITLE STATEMENT | |
| Title | Corporate communication through social media : |
| Sub Title | strategies for managing reputation / |
| Statement of responsibility | Asha Kaul, Vidhi Chaudhri |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | c2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 223p |
| Other Details | P.B. |
| 500 ## - GENERAL NOTE | |
| General note | Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism.<br/><br/>This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management.<br/><br/>The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization–stakeholder relationships, trust, engagement, leadership, and reputation. Covering a wide spectrum of topics such as branding, consumer engagement, employee relations, crisis communication, corporate responsibility and sustainability, and the return on investment (ROI), the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation.<br/><br/>Key Features<br/><br/>• Blend of theory and practice of social-mediated communication and implications for reputation management<br/><br/>• International focus with contemporary (and classic) examples and cases<br/><br/>• Link with professional practice in “Voices from the Field” feature<br/><br/>• Discussion questions and activities to encourage critical reflection and informed application<br/><br/>Includes index |
| 650 ## - Subject | |
| Subject | Social media |
| -- | Corporations--Public relations |
| 700 ## - Added Entry Personal Name | |
| Relator Code | auth. |
| Added Entry Personal Name | Chaudhri, Vidhi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | MBA Referance |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
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| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 05/23/2022 | ANY BOOK SUPPLY | 375.00 | S.X.U.K | R 659.202 KAU(COR) | UM2864 | 05/23/2022 | 2864 | 05/23/2022 | MBA Referance | ||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 05/23/2022 | ANY BOOK SUPPLY | 375.00 | S.X.U.K | 659.202 KAU(COR) | M2865 | 05/23/2022 | 2865 | 05/23/2022 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 05/23/2022 | ANY BOOK SUPPLY | 375.00 | S.X.U.K | 659.202 KAU(COR)C1 | M2866 | 05/23/2022 | 2866 | 05/23/2022 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 05/23/2022 | ANY BOOK SUPPLY | 375.00 | S.X.U.K | 659.202 KAU(COR)C2 | M2867 | 05/23/2022 | 2867 | 05/23/2022 | MBA - Masters on Business Administration | ||||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 05/23/2022 | ANY BOOK SUPPLY | 375.00 | S.X.U.K | 659.202 KAU(COR)C3 | M2868 | 05/23/2022 | 2868 | 05/23/2022 | MBA - Masters on Business Administration |