Effective media relations (Record no. 7462)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01425nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20220826113212.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220826b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789389347951 |
| Price | 495.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | R 659.2 RED(EFF) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reddi, C.V. Narasimha |
| 245 ## - TITLE STATEMENT | |
| Title | Effective media relations |
| Statement of responsibility | C.V. Narasimha Reddi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | PHI |
| Date of publication, distribution, etc | c2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 255p |
| Other Details | P.B |
| 500 ## - GENERAL NOTE | |
| General note | Preface<br/>PART ONE: CONCEPTS<br/><br/><br/>1. Concept of Organisation<br/><br/><br/>2. Public Relations and the Media<br/><br/><br/>3. Understanding the Media<br/><br/><br/>4. Media Laws—Ignorance of Law is No Excuse<br/><br/><br/>PART TWO: MEDIA STRATEGY<br/><br/><br/>5. Government Media<br/><br/><br/>6. Media Scene in India<br/><br/><br/>7. Media Relations Strategy<br/><br/><br/>PART THREE: TACTICS AND APPLICATION<br/><br/><br/>8. Media Release and Other Written Tactics<br/><br/><br/>9. Media Conferences and Press Tours<br/><br/><br/>10. Broadcast Media—Radio and Television<br/><br/><br/>11. The Internet and Social Media<br/><br/><br/>12. Photography for Media Relations<br/><br/><br/>PART FOUR: GLOBAL PUBLIC RELATIONS<br/><br/><br/>13. Global Media Relations<br/><br/><br/>14. Media Relations in Crisis Management<br/><br/><br/>PART FIVE: PROFESSIONAL EXCELLENCE IN MEDIA RELATIONS<br/><br/><br/>15. Measurement/Evaluation<br/><br/><br/>16. How to Be an Effective Media Relations Manager<br/><br/><br/>17. Best Practices<br/><br/><br/>18. Media Ethics<br/><br/><br/>Appendices<br/><br/><br/>Suggested Reading<br/><br/><br/>Index<br/><br/> |
| 650 ## - Subject | |
| Subject | MASS MEDIA |
| -- | PUBLIC RELATIONS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Mass Communication Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 08/26/2022 | K.M. Enterprise | 495.00 | S.X.U.K | R 659.2 RED(EFF) | UC7201 | 08/26/2022 | 7201 | 08/26/2022 | Mass Communication Reference | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/26/2022 | K.M. Enterprise | 495.00 | S.X.U.K | 7 | 659.2 RED(EFF) | C7202 | 12/11/2023 | 7202 | 08/26/2022 | MA - Mass Communication | 11/16/2023 | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/26/2022 | K.M. Enterprise | 495.00 | S.X.U.K | 2 | 659.2 RED(EFF)C1 | C7203 | 10/10/2023 | 7203 | 08/26/2022 | MA - Mass Communication | 08/24/2023 | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/26/2022 | K.M. Enterprise | 495.00 | S.X.U.K | 4 | 659.2 RED(EFF)C2 | C7204 | 05/02/2025 | 7204 | 08/26/2022 | MA - Mass Communication | 04/08/2025 | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/26/2022 | K.M. Enterprise | 495.00 | S.X.U.K | 2 | 659.2 RED(EFF)C3 | C7205 | 09/27/2023 | 7205 | 08/26/2022 | MA - Mass Communication | 09/15/2023 | |||||
| Dewey Decimal Classification | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Lending Section | 08/26/2022 | K.M. Enterprise | 495.00 | S.X.U.K | 2 | 659.2 RED(EFF)C4 | C7206 | 07/26/2023 | 7206 | 08/26/2022 | MA - Mass Communication | 07/12/2023 |