Ad Appeals and its impact on consumer attitude and behaviour (Record no. 9136)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00721nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20230301111839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230301b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8342 |
| Book Number | AGA(APP) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Agarwal, Muskaan. |
| 245 ## - TITLE STATEMENT | |
| Title | Ad Appeals and its impact on consumer attitude and behaviour |
| Statement of responsibility | Submitted by Muskaan Agarwal, under the guidance of Prof. Dr. Saugat Ghosh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | kolkata |
| Name of publisher, distributor, etc | St. Xavier’s University |
| Date of publication, distribution, etc | 2022 April |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 50p. |
| Other Details | col ill; charts |
| 502 ## - Desertasion Note | |
| Degree | as partial Fulfilment of the requirements for the MBA degree |
| Name of the Department | Xavier’s Business School |
| Year Of Degree | MBA |
| 650 ## - Subject | |
| Subject | consumer behaviour |
| 700 ## - Added Entry Personal Name | |
| Relator Code | guide |
| Added Entry Personal Name | Prof. Dr. Saugat Ghosh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Project/Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 03/01/2023 | S.X.U.K | R 658.8342 AGA(APP) | UMPD206 | 03/01/2023 | 206 | 03/01/2023 | Project/Dissertation |