To study the role of social media in shaping consumers' perception towards brands (Record no. 9533)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00800nam a22002057a 4500 |
| 005 - DATE & TIME | |
| control field | 20230602145000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230602b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | S.X.U.K |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | R 302.23 JHA(TO) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jha, Ritu |
| 245 ## - TITLE STATEMENT | |
| Title | To study the role of social media in shaping consumers' perception towards brands |
| Sub Title | : dissertation thesis submitted to the department of commerce |
| Statement of responsibility | Ritu Jha, guided by Sumantra Bhattacharya |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kolkata |
| Name of publisher, distributor, etc | St. Xavier's University |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 39p. |
| Other Details | H.B. |
| 500 ## - GENERAL NOTE | |
| General note | includes reference, annexure |
| 502 ## - Desertasion Note | |
| Desertasion Note | Registration No:XK01-2112-0045-21, Roll No: 0019 |
| Degree | Master of Commerce |
| Name of the Department | Commerce |
| Year Of Degree | II years, 21-23 |
| 650 ## - Subject | |
| Subject | SOCIAL MEDIA |
| -- | SOCIAL CHANGE |
| 700 ## - Added Entry Personal Name | |
| Relator Code | guide |
| Added Entry Personal Name | Bhattacharya, Sumantra |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Project/Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Copy Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Not For Loan | St. Xavier's University, Kolkata | St. Xavier's University, Kolkata | Reference Section | 06/02/2023 | Ritu Jha | S.X.U.K | R 302.23 JHA(TO) | ULPD247 | 06/02/2023 | 247 | 06/02/2023 | Project/Dissertation |