Pricing strategies : harvesting product value / Robert M. Schindler.
Material type:
TextLanguage: English Publication details: New Delhi Sage c2023Edition: 2nd edDescription: xii, 408 pages : illustrations (some color) ; P.B. 25 cmISBN: - 9781526494412
- R 658.816 SCH(PRI)Ed2
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
MBA Referance
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St. Xavier's University, Kolkata Reference Section | Reference | R 658.816 SCH(PRI)Ed2 (Browse shelf(Opens below)) | S.X.U.K | 3726 | Not For Loan | UM3726 | |
MBA - Masters on Business Administration
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St. Xavier's University, Kolkata Lending Section | 658.816 SCH(PRI)Ed2 (Browse shelf(Opens below)) | S.X.U.K | 3724 | Available | M3724 | ||
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MBA - Masters on Business Administration
|
St. Xavier's University, Kolkata Lending Section | 658.816 SCH(PRI)Ed2.C1 (Browse shelf(Opens below)) | S.X.U.K | 3725 | Available | M3725 |
Pricing as an Element of the Marketing Mix
Part I. Setting of Initial Prices
Starting Points for Setting an Initial Price Assessing Value to the Customer Basic Pricing Strategies and Breakeven Analysis
Part II. Modification of Existing Prices
The Generalized Breakeven Formula and Its Use Predicting Price-Change Response: Economic and Competitive Factors Predicting Price-Change Response: Knowledge-Related Factors Predicting Price-Change Response: Feeling-Related Factors Empirical Measurement of Price-Change Response
Part III. Developing a Price Structure
Fences for Price Segmentation Time as a Price-Segmentation Fence Place as a Price-Segmentation Fence Pricing to the Less-Informed Segment Pricing of Interrelated Products
Part IV. Flexible Pricing
Auctions and Competitive Bidding Negotiation and Participatory Pricing Systematizing Pricing Decisions Societal Implications of Pricing
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