St. Xavier's University Library catalog › Details for: Pricing strategies : harvesting product value /

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Pricing strategies : harvesting product value / Robert M. Schindler.

By: Schindler, RobertMaterial type: Text

TextLanguage: English Publication details: New Delhi Sage c2023Edition: 2nd edDescription: xii, 408 pages : illustrations (some color) ; P.B. 25 cmISBN: 9781526494412Subject(s): Pricing | Marketing | PrixDDC classification: R 658.816 SCH(PRI)Ed2

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Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.816 SCH(PRI)Ed2 (Browse shelf (Opens below))	S.X.U.K	3724	Available	M3724
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.816 SCH(PRI)Ed2.C1 (Browse shelf (Opens below))	S.X.U.K	3725	Available	M3725
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.816 SCH(PRI)Ed2 (Browse shelf (Opens below))	S.X.U.K	3726	Not For Loan	UM3726

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Pricing as an Element of the Marketing Mix
Part I. Setting of Initial Prices
Starting Points for Setting an Initial Price Assessing Value to the Customer Basic Pricing Strategies and Breakeven Analysis
Part II. Modification of Existing Prices
The Generalized Breakeven Formula and Its Use Predicting Price-Change Response: Economic and Competitive Factors Predicting Price-Change Response: Knowledge-Related Factors Predicting Price-Change Response: Feeling-Related Factors Empirical Measurement of Price-Change Response
Part III. Developing a Price Structure
Fences for Price Segmentation Time as a Price-Segmentation Fence Place as a Price-Segmentation Fence Pricing to the Less-Informed Segment Pricing of Interrelated Products
Part IV. Flexible Pricing
Auctions and Competitive Bidding Negotiation and Participatory Pricing Systematizing Pricing Decisions Societal Implications of Pricing

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