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Marketing : an introduction / Rosalind Masterson, Nichola Phillips, David Pickton.

By: Masterson, RosalindContributor(s): Phillips, Nichola [auth.] | Pickton, David [auth.]Material type: Text

TextLanguage: English Publication details: New Delhi Sage c2021Edition: 5th edDescription: 539p. P.BISBN: 9781526494573DDC classification: R 658.8 MAS(MAR)Ed5

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Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.8 MAS(MAR)Ed5 (Browse shelf (Opens below))	S.X.U.K	3727	Not For Loan	UM3727
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8 MAS(MAR)Ed5 (Browse shelf (Opens below))	S.X.U.K	3728	Available	M3728
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8 MAS(MAR)Ed5.C1 (Browse shelf (Opens below))	S.X.U.K	3729	Available	M3729

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PART ONE: THIS IS MARKETING
Chapter 1: Marketing Today Chapter 2: The Marketing Environment
PART TWO: MAKING SENSE OF MARKETS
Chapter 3: Buyer Behaviour Chapter 4: Market Segmentation, Targeting and Positioning Chapter 5: Marketing Research
PART THREE: THE MARKETING MIX
Chapter 6: Product Chapter 7: Service Products Chapter 8: Promotion (Marketing Communications) Chapter 9: Place Chapter 10: Price
PART FOUR: MANAGING MARKETING
Chapter 11: Building Brands: Using the Marketing Mix Chapter 12: Marketing Planning

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