Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele.
Material type:
TextLanguage: English Publication details: New Delhi Sage c2022Edition: 4th edDescription: xii, 357 pages : illustrations ;P.B. 24 cmISBN: 9781529730838Subject(s): Consumer behaviorDDC classification: R 658.8342 CON.Ed4
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
MBA Referance
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St. Xavier's University, Kolkata Reference Section | Reference | R 658.8342 CON.Ed4 (Browse shelf (Opens below)) | S.X.U.K | 3730 | Not For Loan | UM3730 | ||
MBA - Masters on Business Administration
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St. Xavier's University, Kolkata Lending Section | 658.8342 CON.Ed4 (Browse shelf (Opens below)) | S.X.U.K | 3731 | Available | M3731 | |||
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MBA - Masters on Business Administration
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St. Xavier's University, Kolkata Lending Section | 658.8342 CON.Ed4.C1 (Browse shelf (Opens below)) | S.X.U.K | 3732 | Available | M3732 |
PART 1 INTRODUCTION
Chapter 1 Ideas and Explanations in Consumer Research
PART 2 CONSUMPTION PATTERNS
Chapter 2 Customer Loyalty Chapter 3 Brand Knowledge, Brand Equity and Brand Extension Chapter 4 Stationary Markets Chapter 5 Market Dynamics Chapter 6 Consumer Group Differences
PART 3 EXPLAINING DECISION-MAKING
Chapter 7 Predicting and Explaining Behaviour Chapter 8 Information Processing and Decision-Making Chapter 9 Consumer Satisfaction and Quality
PART 4 MARKET RESPONSE
Chapter 10 Consumer Response to Price and Sales Promotions Chapter 11 Shopper Behavior Chapter 12 Word-of-Mouth Influence Chapter 13 The Response to Advertising
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