Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele.

By:

East, Robert

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New Delhi Sage c2022Edition: 4th edDescription: xii, 357 pages : illustrations ;P.B. 24 cmISBN:

9781529730838

Subject(s):

Consumer behavior

DDC classification:

R 658.8342 CON.Ed4

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.8342 CON.Ed4 (Browse shelf(Opens below))	S.X.U.K	3730	Not For Loan	UM3730
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8342 CON.Ed4 (Browse shelf(Opens below))	S.X.U.K	3731	Available	M3731
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8342 CON.Ed4.C1 (Browse shelf(Opens below))	S.X.U.K	3732	Available	M3732

Total holds: 0

PART 1 INTRODUCTION
Chapter 1 Ideas and Explanations in Consumer Research
PART 2 CONSUMPTION PATTERNS
Chapter 2 Customer Loyalty Chapter 3 Brand Knowledge, Brand Equity and Brand Extension Chapter 4 Stationary Markets Chapter 5 Market Dynamics Chapter 6 Consumer Group Differences
PART 3 EXPLAINING DECISION-MAKING
Chapter 7 Predicting and Explaining Behaviour Chapter 8 Information Processing and Decision-Making Chapter 9 Consumer Satisfaction and Quality
PART 4 MARKET RESPONSE
Chapter 10 Consumer Response to Price and Sales Promotions Chapter 11 Shopper Behavior Chapter 12 Word-of-Mouth Influence Chapter 13 The Response to Advertising

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